Copywriting, Marketing, traditional-marketing
Improving your website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field ā Anthony...
Copywriting, Marketing, traditional-marketing
Pick a channel you can execute well and run with it: Digital Marketing for SMEs Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer,...
Copywriting, Marketing, traditional-marketing
The Qualities of A Good Copywriter Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field ā...
Copywriting, Marketing, traditional-marketing
Conversion copywriting: Is it the missing ingredient in your business? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly...
Copywriting, Marketing, traditional-marketing
How professional copywriting powers business growth Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert...
Copywriting, Marketing, traditional-marketing
Creating a voice for website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field ā...
Copywriting, Marketing, traditional-marketing
The research a Freelance Copywriter does Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his...
communicating-your-message, Marketing
Website Strategy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field ā Liz Barlow from Sevensun...
communicating-your-message, Marketing
Traditional Marketing In the rush to āgo digitalā in todayās world, some areas of traditional marketing have been left behind, but then so have some markets and customers. Sometimes, the āold waysā are still the best for communicating and gaining attention. Younger...
communicating-your-message, Marketing
Digital Marketing There are many forms a businessĀ canĀ communicate its message ā¦ BUT, with the average person being subject to over 1,000 different messages how do you cut through all the noise. Thatās where digital marketing plays a pivotal role for all businesses....
Guides
Marketing ā an introduction Quick Links: There are literally hundreds of business advice articles within the Yorkshire Powerhouse website forĀ marketing related content ā for some of the main sections please simply click on: Branding your business Selling and selling...
exhibitions-events, Marketing
Making the most out of exhibitions and trade shows It is essential to have a good āsystemā when you are attending exhibitions and trade shows, especially ensuring an efficient follow-ups system. It just takes a little pre-thought and planning as you would...
Marketing, selling skills
Sales Closing Techniques Sales closing techniques are used (normally) at the end of a sales conversation or following a sales process. At this point in the discussion, thereās really no point being timid or being frightened of using a closing technique as youāve...
Marketing, selling skills
Selling Skills: Using questioning techniques to ask great questions ā and listen! What kind of salesperson are you? Are you the order taker waiting for someone to ask if they can buy something, the product pusher who talks about nothing more than the product, the...
Marketing, selling skills
Creating & Building Rapportā¦ The Fundamental Element of Sales Success Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by...
Marketing, selling skills
Stand out from the crowd with āold fashionedā selling techniques There seems to have been a surge in digital marketing workshops this last few years, teaching us how to āuseā social media to grow our business. Digital marketing is important ā but itās just one...
Marketing, selling skills
From prospect to buying customer: how to work your sales funnel Conventional theory is that selling is only for people known as āsalespeopleā. But the truth is that all business owners are salespeople. We are in the business of selling. If we canāt sell our product or...
brochures-leaflets-signage, Marketing
Business Stationery & the Perfect Business Card The printed image should still be an integral part of any companyās marketing strategy, whether that is a leaflet, a booklet or a business card. Over the past few years computers and the Internet have largely negated...
brochures-leaflets-signage, Marketing
Printing Materials for Your Business Print in Marketing How many time has someone in your office said: āHey, look at this!ā when you receive an unusual or nicely printed piece of printed material? Certainly every now and then I would estimate. How many times has...
brochures-leaflets-signage, Marketing
How to Ruin Your Company Image So you turn up at yourĀ networking meetingĀ and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
email-marketing, Marketing
When is spam not spam? Clearly weāre not talking tinned meat here! Spam emails are a pain in the neck ā they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Marketing, professional-photography
Why amazing photos are essential for startups āStart as you mean to go onā can be applied to most things whether you are starting a business, building a relationship or doing pretty much anything else in life. Creating that first impression with professional...
Marketing, professional-photography
I hate having my photo taken, Iām not photogenic These two phrases are the most common things that a professional photographer hears from people, not just those running businesses but in fact nearly everyone. The secret to enjoying having your photo taken is to trust...
Marketing, professional-photography
Whatās the difference between a headshot and personal branding photography? A headshot is a photo that looks like you as you are now, making you look friendly and approachable with just a hint of your personality showing. If you think about what you can actually...
Marketing, professional-photography
Why a single photo shoot can produce multiple outputs Itās all in the planning. If you know exactly what you need to shoot, why youāre shooting, what type of photos you need, what you need them for, what style you want, who your ideal client is, then youāll achieve so...
Marketing, professional-photography
What makes a great business portrait? A business portrait photograph must be clear, simple, have a suitable background and be consistent with the other portraits of staff or colleagues in the company. How do you achieve this? The most important consideration for...
Marketing, professional-photography
What makes a great corporate LinkedIn photo? A LinkedIn headshot is there to showcase you and your business, so you need it to speak to your customers before you even meet them. The first thing to make sure is that you have your image there, there are still so many...
Marketing, professional-photography
Whatās the difference between DIY Photography and Professional? Have you ever eaten an amazing meal at your favourite restaurant and thought, how hard can it be? Yet no matter how closely you follow the recipe, and how many celebrity chef videos you watch, it just...
Marketing, website-strategy
What are landing pages and how to make them work Websites have followed a general rule of thumb for the last 25 years ā make them like aĀ brochure, explain in detail about your business, your products/service, explain why people should choose you and provide visitors...
Marketing, website-strategy
Hosting Your Website and Emails For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of theirĀ marketing. So it should be obvious that a lot of thought would go into choosing the right hosting provider for...
Marketing, website-strategy
Picking and Buying Your Domain Name Choosing a domain name can be an agonising task. There are myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still! In the recent past it was important...
Marketing, website-strategy
Your Mobile Strategy ā Why start-ups will live or die by it Over the last four years, ownership of smartphones in the UK has leapt from 52 per cent to 83 per cent of the population. Itās a trend replicated across the globe and figures rise even further for younger...
Marketing, website-strategy
E-commerce Implications Youāve got a product you want to sell and everyoneās doing this online now so it must be easy, right? In fact, most people who are in this position seem to think that in order to sell their product all they need is anĀ e-commerce websiteĀ to sell...
Marketing, website-strategy
What Kind of Website Your business has to have a website, right? Itās become an assumption in the modern world that if youāre in business and youāre serious, youāll have a website. So, most businesses accept they need a website ā¦ but what kind of website? Elsewhere on...
Marketing, website-strategy
DIY or Professional Website? You canāt watch a video on YouTube without seeing other adverts for various suppliers of DIY websites (such as Wix, SquareSpace, 123-Reg, MailChimp and many more) and they make it look so easy. So, is building a website yourself a good...
Marketing, website-strategy
Writing Content for Your Website Great content is the key to a great website. We always recommend getting an experienced copywriter to do this for youĀ because they know how to write well, know what is needed from a website and give a viewpoint from outside of your...
Marketing, website-strategy
Lead Magnet Websites ā What should you give away for free on your website? Selling is hard. It takes time. A first time visitor to your website is unlikely to want to buy your product or service. And if they leave your website, they are unlikely to return. So, what...
Marketing, website-strategy
How to Write a Great Blog Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field ā Liz Barlow from...
communicating-your-message, Marketing
Marketing Your Website Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field ā Liz Barlow from...
Marketing, search-engine-optimisation
Writing your content for SEO optimisation and authority Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field...
Marketing, search-engine-optimisation
SEO Trends Over Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā Manpreet Singh from Bobble...
Marketing, search-engine-optimisation
Making Your Site SEO Mobile Friendly Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā Manpreet Singh...
Marketing, search-engine-optimisation
8 tips to improve your local SEO rankings Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā Manpreet...
Marketing, search-engine-optimisation
SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā Manpreet Singh from Bobble...
Marketing, search-engine-optimisation
SEO techniques that deliver results Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā Manpreet Singh...
Marketing, search-engine-optimisation
How to measure online search volumes using the Google Keyword Tool Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in...
linkedin-success, Marketing
Your LinkedIn Profile basics āAre you proud of your LinkedIn Profile?ā There are two fundamental requirements to make your LinkedIn strategy work for you: Optimise your LinkedIn profile Engage on the platform In this article, weĀ run through a few key criteria of some...
linkedin-success, Marketing
How to get noticed on LinkedIn SME Business Owner: āWhen it comes to LinkedIn, what is the ONE thing we should start doing right now?ā Advice: Engaging with others! Itās as simple as that! By a very large majority, most people do not engage on LinkedIn. Many users act...
linkedin-success, Marketing
How to make LinkedIn work ā even when youāre not sure people are engaging SME Business Owner: āIām making slow progress on LinkedIn.Ā Not many of my existing connections are active on LinkedIn and many of the people who Iād like to connect with are also clearly not...
digital-marketing, Marketing
How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. Itās almost certainly...
digital-marketing, Marketing
Measuring your LinkedIn Success So, you think youāve got LinkedIn Licked? Youāve got a decent profile āĀ ā Youāre on LinkedIn every day ā ā Can I give you some home truths? The average score I give across all clients I work with, upon commencement, is less than four...
digital-marketing, Marketing
How to run a really successful online advertising campaign If youāre considering advertising your business on a host website (such as the Yorkshire Powerhouse website) then you need to take every effort to maximise the results you achieve. This article focuses on...
digital-marketing, Marketing
Using Social Media to market your business There is one simple fact facing SMEs today ā your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. Itās a cost-effective,...
digital-marketing, Marketing
Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in...
digital-marketing, Marketing
3 Pillars of Search Engine Optimisation ā an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Search Engine Optimisation, kindlyĀ written by a real expert in his field ā...
digital-marketing, Marketing
Email Marketing We constantly hear this:Ā āI get loads of spam every day, I just delete it without reading it.ā When you consider all the āspamā that appears in your inbox every day, itās easy to think thereās no chance that any email your company sends out will get...
digital-marketing, Marketing
Understanding customers & gaining feedback with digital marketing In aĀ previous article, we have stressed the importance of getting to know your customers which, of course, sounds like stating the obvious. But we are constantly amazed at how many companies fail to...
digital-marketing, Marketing
Digital Strategy ā an ongoing battle A digital strategy is an ongoing battle! Whether itās Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO ā¦ the one thing that all digital channels have in common is that they are all regularly updating with latest...
digital-marketing, Marketing
Digital Marketing is hard work! The last few years has seen the āBusiness as usualā standard raised for an organisationās digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty willĀ be enough in...
digital-marketing, Marketing
How to get a digital marketing strategy badly wrong Digital Marketing is the new medium in which users communicate and consume content, therefore making it incredibly valuable for businesses wanting to get a message or products across to their consumers. However, to...
digital-marketing, Marketing
FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continuallyĀ posting social updates,...
Marketing, pay-per-click-marketing
A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet...
Marketing, pay-per-click-marketing
What is āQuality Scoreā on a pay-per-click campaign and why is it important? What is quality score? It is a numeric score measured out of ā10ā awarded by Google based on the relevance and connection between your keywords, advert text and landing pages. Essentially, it...
Marketing, pay-per-click-marketing
The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet Singh from Bobble Digital....
Marketing, pay-per-click-marketing
PPC and the Pandemic ā finding a āNew Normalā Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet...
Marketing, pay-per-click-marketing
Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet Singh from...
Marketing, pay-per-click-marketing
Google PPC Text Ads and Ad Extensions Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet Singh from...
Marketing, pay-per-click-marketing
Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā Manpreet Singh from...
Marketing, pay-per-click-marketing
How to do Keyword Research and Planning for Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased toĀ publish this business advice article on Pay-Per-Click Marketing, kindlyĀ written by a real expert in his field ā...
Marketing, using-video
5 ways to keep costs down when creating a professional video for business We are living in challenging times. Which means itās all the more important to keep a check on business running costs. We also know the importance of staying competitive in business and that...
Marketing, using-video
How to āgive lifeā to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John OāGroats, as part of a project to promote a particular type of stone. Doesnāt sound very exciting, does it? Stone, in itself, is much like...
Marketing, using-video
Video options ā which kind of video is right for my business? There are so many ways that video can help promote and grow your business. Whatās right for you depends entirely on the business you have. So, hereās a simple guide to your video options 1. If you want to...
Marketing, using-video
How do I create a video to differentiate myself from my competitors? Before even thinking about video, ask yourself a few questions. Start by getting under the skin of your brand. Ask yourself, āWhat do I do?ā āWho do I do it for?ā and āWhat makes me and my business...
Marketing, Your Brand
Advertising & Graphic Design ā the AIDA principles Advertising; the FOUR main principles you need to consider ā¦ OK, itās that time where you need to create adverts for your business, either a press advert or even digital adverts to run online across your social...
Marketing, Your Brand
Designing Your Brand ā¦ the look and feel of it all When designing your brand, consider the following elements to achieve the right look and feel ā¦ 1: Choice of Typefaces (or fonts): There are 2 main types to choose from: Serif (like TIMES NEW ROMAN, quite old...
Marketing, traditional-marketing
The power of a hand written note Sometimes, itās the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the āold...
Marketing, traditional-marketing
Telephone Marketing / Selling The thought of getting on the āphone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
Copywriting, Marketing, traditional-marketing
The Benefits of Using a (Super) Freelance Copywriter for your Copywriting needs Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer,...
Marketing, traditional-marketing
PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is throughĀ printedĀ orĀ digitalĀ media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Marketing, traditional-marketing
Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Marketing, traditional-marketing
Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and āword-of-mouthā as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Marketing, traditional-marketing
Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same ofĀ email!). In the modern world, direct mail seems to have been forgotten at the expense...
Marketing, traditional-marketing
Brochures / Leaflets / Signage In the modern world, the internet is changing the way businesses market themselves. However, you should remember that āold schoolā marketing channels still work, are still often essential and should still be considered ā depending on...
Marketing, traditional-marketing
Marketing
Product Development & Service Improvement If you want to start a business it is likely that you have a product or service in mind that you want to sell. Youāve done yourĀ market research, youāveĀ identified your customerĀ and you know how to market it. Things change...
Marketing
Communicating Your Message This first task is to define your coreĀ customer message. This should resonate and āspeakā to your customers and should pull them to you. As part of your coreĀ business planning, your message should be reflected within your ethos and...
Marketing
Understanding the process of selling when in business Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by a real expert in her...
Marketing
Why is it so important to have Professional Photography? First impressions count! What do your customers think when they see your website? Do they see a business brand that is proud of their products, driven by quality and trustworthy? What do the photographs in your...
Marketing
Getting to the Heart of Your Brand In my experience having a ābrandā is often confused with having a ālogoāĀ ā even though thereās a world of difference between the two! Your brand will consist of elements like typefaces, colours, a graphic or an illustration all of...
advertising-directories, Marketing
Radio advertising ā the original social media Without advertising, a terrible thing happensā¦ NOTHING! If youāve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about āwhat you sayā X āhow many times you say itā. Local radio...
advertising-directories, Marketing
Marketing, social-media
Facebook Likes vs Facebook Follows For this guide, we will be talking about pages rather than personal profiles. Just in case youĀ arenāt sure what these are, the main differences are that a personal profile represents aĀ person on Facebook and can send, receive and...
Marketing, social-media
How Do I Make The Most of Social Media Marketing? If youāve done some research and created a plan, chosen your platform, and started posting some quality, engaging and consistent content, then youāre already on the right track. Like anything, it takes time to start...
Marketing, social-media
What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. Theyāre packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Marketing, social-media
Which Social Media Platform? The Best of theĀ rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Marketing, social-media
Which Social Media Platform? The Top Three Each social media platform is different, with a different feel and different users, and so whilst many companies are on lots of platforms, itās a good idea to start by picking the one that suits you and your company most and...
Marketing, social-media
Social Growth Planning ā a strategy to grow your business If you want growth, you need social Today, innovation isnāt optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Marketing, social-media
Getting Started with Social Media You have to start with an objective ā what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the...
Marketing, networking-word-of-mouth-events
Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because itās genuinely hard to do right! These networking...
Marketing, networking-word-of-mouth-events
How to conquer your nerves when pitching your business to a networking group Face to face business networking works, it always has. The more you do it the better youāll become. Your personal network of business connections will grow, youāll meet new people and youāve...
Marketing, networking-word-of-mouth-events
How to make your first Zoom call a success If youāre new to Zoom then youāre probably uncomfortable about the combination of ācomplicated technologyā and the ability to make a mess of things whilst being seen by others! BUT ā using Zoom can be an eye-opener to many... 
