Improving your website copy

Improving your website copy

Improving your website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field – Anthony...
Conversion Copywriting

Conversion Copywriting

Conversion copywriting: Is it the missing ingredient in your business? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly...
Website Strategy

Website Strategy

Website Strategy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from Sevensun...
Traditional Marketing

Traditional Marketing

Traditional Marketing In the rush to ‘go digital’ in today’s world, some areas of traditional marketing have been left behind, but then so have some markets and customers. Sometimes, the ‘old ways’ are still the best for communicating and gaining attention. Younger...
Digital Marketing

Digital Marketing

Digital Marketing There are many forms a business can communicate its message … BUT, with the average person being subject to over 1,000 different messages how do you cut through all the noise. That’s where digital marketing plays a pivotal role for all businesses....
Marketing

Marketing

Marketing – an introduction Quick Links: There are literally hundreds of business advice articles within the Yorkshire Powerhouse website for marketing related content – for some of the main sections please simply click on: Branding your business Selling and selling...
Sales Closing Techniques

Sales Closing Techniques

Sales Closing Techniques Sales closing techniques are used (normally) at the end of a sales conversation or following a sales process. At this point in the discussion, there’s really no point being timid or being frightened of using a closing technique as you’ve...
Using Questioning Techniques

Using Questioning Techniques

Selling Skills: Using questioning techniques to ask great questions – and listen! What kind of salesperson are you? Are you the order taker waiting for someone to ask if they can buy something, the product pusher who talks about nothing more than the product, the...
Creating & Building Rapport

Creating & Building Rapport

Creating & Building Rapport… The Fundamental Element of Sales Success Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by...
Old fashioned selling techniques

Old fashioned selling techniques

Stand out from the crowd with “old fashioned” selling techniques There seems to have been a surge in digital marketing workshops this last few years, teaching us how to ‘use’ social media to grow our business. Digital marketing is important – but it’s just one...
How to Ruin Your Company Image

How to Ruin Your Company Image

How to Ruin Your Company Image So you turn up at your networking meeting and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
When is spam not spam?

When is spam not spam?

When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Website Landing Pages

Website Landing Pages

What are landing pages and how to make them work Websites have followed a general rule of thumb for the last 25 years – make them like a brochure, explain in detail about your business, your products/service, explain why people should choose you and provide visitors...
Hosting Your Website and Emails

Hosting Your Website and Emails

Hosting Your Website and Emails For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing. So it should be obvious that a lot of thought would go into choosing the right hosting provider for...
Picking & Buying a Domain Name

Picking & Buying a Domain Name

Picking and Buying Your Domain Name Choosing a domain name can be an agonising task. There are myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still! In the recent past it was important...
E-commerce Website Implications

E-commerce Website Implications

E-commerce Implications You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right? In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell...
What Kind of Website

What Kind of Website

What Kind of Website Your business has to have a website, right? It’s become an assumption in the modern world that if you’re in business and you’re serious, you’ll have a website. So, most businesses accept they need a website … but what kind of website? Elsewhere on...
DIY or Professional Website?

DIY or Professional Website?

DIY or Professional Website? You can’t watch a video on YouTube without seeing other adverts for various suppliers of DIY websites (such as Wix, SquareSpace, 123-Reg, MailChimp and many more) and they make it look so easy. So, is building a website yourself a good...
Writing Content for Your Website

Writing Content for Your Website

Writing Content for Your Website Great content is the key to a great website. We always recommend getting an experienced copywriter to do this for you because they know how to write well, know what is needed from a website and give a viewpoint from outside of your...
Blogging

Blogging

How to Write a Great Blog Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
Marketing Your Website

Marketing Your Website

Marketing Your Website Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
SEO Trends Over Lockdown

SEO Trends Over Lockdown

SEO Trends Over Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
SEO techniques to avoid

SEO techniques to avoid

SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Your LinkedIn Profile basics

Your LinkedIn Profile basics

Your LinkedIn Profile basics “Are you proud of your LinkedIn Profile?” There are two fundamental requirements to make your LinkedIn strategy work for you: Optimise your LinkedIn profile Engage on the platform In this article, we run through a few key criteria of some...
How to get noticed on LinkedIn

How to get noticed on LinkedIn

How to get noticed on LinkedIn SME Business Owner: “When it comes to LinkedIn, what is the ONE thing we should start doing right now?” Advice: Engaging with others! It’s as simple as that! By a very large majority, most people do not engage on LinkedIn. Many users act...
How to make LinkedIn work

How to make LinkedIn work

How to make LinkedIn work – even when you’re not sure people are engaging SME Business Owner: “I’m making slow progress on LinkedIn. Not many of my existing connections are active on LinkedIn and many of the people who I’d like to connect with are also clearly not...
How video can help you and your business

How video can help you and your business

How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
Measuring your LinkedIn Success

Measuring your LinkedIn Success

Measuring your LinkedIn Success So, you think you’ve got LinkedIn Licked? You’ve got a decent profile – ☑ You’re on LinkedIn every day – ☑ Can I give you some home truths? The average score I give across all clients I work with, upon commencement, is less than four...
Social Media Marketing

Social Media Marketing

Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
Search Engine Pay-Per-Click Marketing

Search Engine Pay-Per-Click Marketing

Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in...
Search Engine Optimisation / SEO

Search Engine Optimisation / SEO

3 Pillars of Search Engine Optimisation – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field –...
Email Marketing

Email Marketing

Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
Digital Marketing is hard work!

Digital Marketing is hard work!

Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
FREE Tools to improve your own Content

FREE Tools to improve your own Content

FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Pay-Per-Click (PPC) Glossary

Pay-Per-Click (PPC) Glossary

A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
The Future of PPC

The Future of PPC

The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital....
Optimising Google Ads

Optimising Google Ads

Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
Designing Your Brand

Designing Your Brand

Designing Your Brand … the look and feel of it all When designing your brand, consider the following elements to achieve the right look and feel … 1: Choice of Typefaces (or fonts): There are 2 main types to choose from: Serif (like TIMES NEW ROMAN, quite old...
The power of a hand written note

The power of a hand written note

The power of a hand written note Sometimes, it’s the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the ‘old...
Telephone Marketing / Selling

Telephone Marketing / Selling

Telephone Marketing / Selling The thought of getting on the ‘phone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
PR / Public Relations

PR / Public Relations

PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is through printed or digital media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Exhibitions & Events

Exhibitions & Events

Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Networking & Word of Mouth

Networking & Word of Mouth

Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and ‘word-of-mouth’ as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Direct Mail

Direct Mail

Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same of email!). In the modern world, direct mail seems to have been forgotten at the expense...
Product & Service Development

Product & Service Development

Product Development & Service Improvement If you want to start a business it is likely that you have a product or service in mind that you want to sell. You’ve done your market research, you’ve identified your customer and you know how to market it. Things change...
Communicating Your Message

Communicating Your Message

Communicating Your Message This first task is to define your core customer message. This should resonate and ‘speak’ to your customers and should pull them to you. As part of your core business planning, your message should be reflected within your ethos and...
Selling and selling skills

Selling and selling skills

Understanding the process of selling when in business Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by a real expert in her...
Why is it so important to have Professional Photography?

Why is it so important to have Professional Photography?

Why is it so important to have Professional Photography? First impressions count! What do your customers think when they see your website? Do they see a business brand that is proud of their products, driven by quality and trustworthy? What do the photographs in your...
Your Brand

Your Brand

Getting to the Heart of Your Brand In my experience having a ‘brand’ is often confused with having a ‘logo’ – even though there’s a world of difference between the two! Your brand will consist of elements like typefaces, colours, a graphic or an illustration all of...
Radio advertising

Radio advertising

Radio advertising – the original social media Without advertising, a terrible thing happens… NOTHING! If you’ve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about ‘what you say’ X ‘how many times you say it’. Local radio...
What Makes Good Social Media Content?

What Makes Good Social Media Content?

What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Other Social Platforms to consider

Other Social Platforms to consider

Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Social Growth Planning

Social Growth Planning

Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Getting Started with Social Media

Getting Started with Social Media

Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the...
Top Networking Tips

Top Networking Tips

Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because it’s genuinely hard to do right! These networking...

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