Does your LinkedIn marketing need a SkyRocket shoving up its aaa…ctivity!

Let’s be honest, we all know that we should be doing more with our LinkedIn accounts and we all know that LinkedIn should be providing more sales leads … but we just don’t have the time, understanding or inclination!

In truth, making LinkedIn work does need regular effort – you need to post quality content from time to time … and, ‘be seen’ to be engaging on other posts.  BUT – you absolutely NEED to grow your connections too … and this is where the LinkedIn Connections SkyRocket service comes in (for anything else, we can introduce you to some amazing copywriters and digital marketers!).

The SkyRocket Service – an overview:

We provide a ‘deliberately manual’ service (zero IT automation – LinkedIn would restrict your account if you did!) where, every workday, we log into your LinkedIn account and use the Advanced Search Tool to target specific demographics (location, industry, job title, etc) and then send out 40 personalised connection invitations per day.  You do not need a paid-for account – this tool is available to all users.

Around 3 – 5 days later, for all newly achieved connections, we view their LinkedIn profile (so they receive a notification from LinkedIn confirming that ‘you’ have looked at their profile), we then send a ‘gentle’ follow-up sales message (using a template message you provide and we personalise it with their name) and we extract any available email addresses from these new connections – normally more than 95%!  We send you a list of new connections and their email addresses weekly.

After 4 weeks, we remove any unaccepted connections to keep your account clean and allow another connection attempt in the future.

On average, this takes around 40-45 minutes per day to complete and it’s all work you can do yourself if you have the time and inclination!

The results of the SkyRocket Service:

On average, we find that sending 200 connection requests a week delivers an average result of 42 new connections every week (some accounts achieve much more!).  Over a three-month period, this averages out to over 550 new connections – all receiving your follow-up sales message and all essentially ‘connections for life’.

As explained above, we also extract email addresses from 95% of these new connections for you to add to your B2B email marketing efforts (subject to compliance with GDPR regulations!).

And, of course, these new connections are also now potentially seeing your posts and activity on LinkedIn and becoming familiar with you and your branding for the long term.

Additionally, by being connected to them, they open up EVEN MORE 2nd degree connections to connect your LinkedIn account to!

SkyRocket Costs and commitments:

This is the easy bit … quite simply, we charge £50.00 per week per LinkedIn account to provide the complete service.  This is payable by Direct Debit on a pro-rata monthly basis.  We will invoice you on the 1st of each month and collect payment around the 15th of the month.

To allow time for the DD administration processes, we request a one (1) month notice to cancel the service.  That’s it, no lock-ins, no minimum terms, just a basic rolling monthly agreement.

What are the limitations?

There’s always a catch – right? Well, although the LinkedIn Advanced Search Tool does allow us to focus on certain filters, these do come with a ‘health warning’! Here are our findings:

Job Title – We have found that targeting decision-makers is easy (so connecting with ‘directors’ or ‘partners’ or ‘owners’, for instance) but we find that looking for specific titles can negatively limit the results. So, targeting ‘Ops Directors’ is too limiting as not many Ops Directors will necessarily state their specific role – or may have changed role since first signing up to LinkedIn.

Remember that connecting to a Director of a company generally then makes the other Directors your 2nd-degree connections so you can connect to them too!

Geography – LinkedIn can be quite tricky to get the geography right. It’s great if you want to target a region or country but less perfect if you want to be more local. If you want to target a county then we do that by listing all the towns in that county (LinkedIn isn’t able to use postcodes or county names, for instance!).

Industry – When you create a profile on LinkedIn you have to select your ‘industry’ from a limited list of options … this list is a bit ‘weird’! For instance, you can’t select ‘Solicitor’ or ‘Lawyer’ but have to, instead, pick either Law Practice or Legal Services (or both!).  Additionally, very few people think to change their ‘industry’ should they change roles/jobs/careers. So we’ve come across lots of instances when someone selected (for instance) ‘banking’ when they set up their profile but they are now working for a financial brokerage.

The point here is to explain that sometimes, new connections won’t make sense or won’t seem to fit the criteria we’re targeting – but this doesn’t mean that they are a bad connection as you now have access to ‘their’ connections for the continuation of the SkyRocket service.

One other key limitation of the SkyRocket service … we’re not able or willing to offer anything more than a ‘bulk connections service’ to a ‘wide brief’. If you want 12 new connections, laser-focused in a specific industry or with specific job roles then the SkyRocket service isn’t for you and you would be better simply doing this manually yourself. We’re offering a bulk connection-building service and cannot provide anything outside of the descriptions provided here – i.e. we cannot exclude certain companies from a campaign or look for specific names.

If you’ve got a question, please just ask and we’ll do our best to provide clear answers.

Want to know more about our SkyRocket Service?

If you would like to find out more about the SkyRocket service, or simply to get going and start SkyRocketing, please just:

• Call Stewart Leahy on 07814 589317
• Email Stewart at stewart@yorkshirepowerhouse.com
• Message him through LinkedIn at: https://www.linkedin.com/in/stewartleahy/

LinkedIn really can help grow your business – we’d love to help you with a SkyRocket!

Would you like to request your FREE copy of our guide to generating leads on the LinkedIn platform?

We’ve prepared a FREE 28-page guide on using LinkedIn as a B2B lead generation tool – if you would like a copy, please just contact Stewart (details above) and he’ll send one over to you.

Throughout this site, you will find hints, advice, tips and free downloads – please make use of them all and let us know if you have any further suggestions or requests.

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