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Case Study – Silkwood Studios

Here at Yorkshire Powerhouse, we believe in the value of studying other successful businesses and organisations to allow you to develop new ideas and strategies that could benefit your own business. We keep these case studies snappy and easy to access to allow you to rapidly gather the relevant information:

When did Silkwood Studios start trading:

2016

Who started the business:

Karen Gavin

Tell us what you do and how you do it:

I photograph people and products, making them look their very best.

Silkwood Studio incorporates Business Portraiture, All About You Makeover Experiences, Creative Portraits, Aerial Hoop Portraits, Photography Workshops, Commercial Photography and Studio Hire of our 3000sq ft photography studio.

When photographing people, whatever kind of portrait it is, I talk to them first to make sure I know what they want to achieve; what kind of impression they want to portray, what message they want to send out, the feel and style of their photos. For the All About You Experiences there is pampering with full hair and make up then your own bespoke photo shoot to make you feel confident and with renewed positivity.

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Who buys your product / service:

Individuals or businesses who need headshots, actors and models requiring portfolios, companies needing commercial product images, anyone who wants a pampering experience, professional photographers needing a large space to work in, amateur photographers looking for fun and to learn about new image styles.

The best customers are the ones who go away happy.

Regular repeat customers would help transform the business.

What makes your business stand out from your competitors:

We look after all customers whether  they’re individuals or businesses. We offer a bespoke service to everybody, creating images that we are proud of.

What are the main strength/s of your business:

Personal service, customer service and quality.  Plus having the genuine space to provide a selection of backgrounds and unique photographic environments to achieve something ‘special’ … and the technical knowledge to know how to use them!

What are the values that drive your business:

Trust, creativity and quality

What’s your favourite business book and why:

Favourite business book is “Who moved my cheese?”, because it is quirky, clear and easy to understand.  I also devour as many photographic books/magazines as possible.

What is the most useful lesson you’ve learned through experience:

Enjoy what you do in your business, what’s the point of having your own business if you can’t choose what to do.

What is the main mistake to avoid in future:

Procrastinating

Which business success are you most proud of:

Running a 3,000 sq ft photography studio

What are your future ambitions:

To keep growing the business and find more customers who love creative and inspiring images

Silkwood Studios - Business Portraits

Silkwood Studios – Business Portraits

Silkwood Studios - The Studio Space

Silkwood Studios – The Studio Space

If you are a successful Yorkshire based business and you’d be willing to share your experiences by completing a case study then please contact us.

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Yorkshire Powerhouse Limited is a company registered in England & Wales No. 10237925.
Registered address: Unit 14 New Mills Brougham Road, Marsden, Huddersfield, England, HD7 6AZ