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Planning your marketing and writing a marketing plan

Let’s be clear, writing a marketing plan is not about fancy graphics and clever tag lines.

Decisions have to be made regarding the product or service being offered, the mix of good, better or best marketing practice with due consideration given to the competitors that you have to beat.

When you are writing a marketing plan, establishing your pricing position is vital.  More profit is made by great pricing plans than by cost cutting processes if you get this right.

Ensuring all aspects of the business match the marketing plan is a sure way to build success … high quality and high price positioning needs to be matched with excellent customer service, delivery and packaging standards to maintain consistency.

The marketing plan tends to be an internal plan, substance is more important than presentation.

Within this section of Yorkshire Powerhouse, we are addressing the issue of writing a marketing plan as part of your ‘whole business plan’ … within this section we will talk about strategic marketing, profiling your customer, defining your message, communicating your message and making your first sale.

However … within this website, we also have a much larger advice section dedicated to marketing which will provide more detail on a whole range of marketing related topics.  Within this larger section, we will provide thoughts on traditional marketing techniques vs digital marketing, website strategies, branding and much more.

Thinking of writing a marketing plan?

Download our marketing plan template

business-plan-book

When writing a marketing plan, share it with every employee, investor and stake-holder available to you … marketing internally is so important.

Yorkshire Powerhouse thoughts on writing a marketing plan

Now you’ve read our article on planning your marketing – have you any more questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you or do you have any further questions – please let us know:

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Guides within this section

following up

Guide:Following up on prospects

marketing mix

Guide:Understanding the Marketing Mix

Marketing Metrics

Guide:Marketing Metrics

Thinking about your unique selling point

Guide:Defining Your Unique Selling Point

Making Your First Sale

Guide:Making Your First Sale

Establishing your customer profile

Guide:Understanding Your Customer Profile

Communicating your USP

Guide:Communicating Your USP

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