Naming Your Business

Naming Your Business

Thinking of a good business name can be an enjoyable task. It is something you can have fun with but there is a serious consideration to be taken into account. This will be your projected image to the world and one of your primary marketing tools.

Inspiration can come from many sources – your own interpretation of what the business does, family and friends, a favourite brand – but its vital that you keep it relevant and that anything too ‘off the wall’ or abstract doesn’t get lost in translation.

The key is that the name has to resonate with your customers or target market. It needs to create their initial vision of what your business does and the image it projects. Your business name will be headlining all your promotional material and website and it will be central to the brand value you build into the business.

Although you are looking to appeal to customers and get the message across with regard to what you sell, if you can arrive at something which sets you apart from the crowd and remembered easily for the right reasons, that would work well.

There are certain restrictions on some worlds/phrases which can be checked out at Companies House (obvious ones like offensive words but some less so relating to things like associations or royalty) and you will always need to check out no one else is using it.

Your business name doesn’t have to be anything clever, we would recommend the simpler the better. You want to be remembered.

Naming your business – thoughts from Yorkshire Powerhouse

Have you any questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know:

Name*
This field is for validation purposes and should be left unchanged.

RELATED ARTICLES

Business Types & Structures

Business Types & Structures

Eventually you will need to elect a business type or structure for your business and getting this right is essential

Strategic Business Models

Strategic Business Models

The Yorkshire Powerhouse thoughts on Strategic Business Models should provide you with a good foundation to create something disruptive and effective

The GREAT Yorkshire Directory
Powerhouse Networking

The GREAT Yorkshire Suppliers Directory:

Here are some more of our GREAT suppliers who can help you with your business planning needs:

Do you need some FREE planning tools to help your business?

Take a look at our download files by clicking this link ...

Would you like to receive more FREE business information?

Recieve our FREE email newsletter...
...just enter your email address here:

You have Successfully Subscribed!