Can something as simple as a professional email address take your business to new heights?
So, you’re ready to start your new business?
Congratulations and welcome to the hectic world of the self-employed. You have all these ideas about your new business, from what you want your office/shop to look like, to the products or services you are going to offer.
You have probably already chosen your corporate colours. Now you are ready to work on your artwork, have your business cards printed, get a website and email sorted… But wait, are you really going with an @gmail.com, @yahoo.co.uk or @hotmail.co.uk? Does that really look professional? The answer is, of course, a resounding NO!
Purchasing a domain name and using a professional email address is just as important as choosing your company name.
The domain name (your website address) should be the same as your company name, providing an online identity for your business. There are a variety of domain extensions such as:
The extension you choose depends on a variety of factors. For example, if you want to appear local or global. If you are a charity then a .org is perfect or you might want an industry extension such as ‘.accountant’ or ‘.support’. A domain name will roughly cost around £15.00 per year.
Once you have chosen your domain name, this remains yours as long as you pay the renewal fee each year. It is generally a good practice to buy both the .com and .co.uk to safeguard your identity against other organisations who may wish to use the same name.
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Once you have your domain name registered, you can set up an email that is part of your company identity. As you now have exclusive use of the domain, you can create whatever email inboxes you require. For example, email@example.com or firstname.lastname@example.org.
Here are some handy tips on how to choose the most effective email names:
- Stay away from the use of ‘sales@’ or ‘info@’ as these email addresses are regularly targeted and spammed.
- We would suggest you avoid ‘enquiries@’ as this is easily misspelt.
- Try not to use ‘john@’ or ‘wendy@’. Instead, use ‘john.smith@’ or ‘john.s@’. Again, this will help prevent the address from getting spammed.
- If you require a generic email, then use words like ‘office@’, ‘hello@’, ‘Leeds@’ or ‘accounts@’.
A good rule of thumb when choosing a domain or email is to remember that you will be guiding your clients to your website and email over the telephone. While a clever domain such as email@example.com (we are here for you) sounds great, trying spelling it to a customer over the phone. Keep your email and domain simple but personal.
There are a few different types of professional email address accounts you can purchase, such as IMAP, Exchange etc, and prices start from around £20.00 per year with full support. Talk to an IT expert for advice on which is right for you.
It seems counter-intuitive to invest thousands of pounds designing corporate colours, cards, vehicles and uniforms and not spending £50 to complete your business identity.
A business email such as firstname.lastname@example.org shows a level of IT competence and professionalism, not to mention legitimacy as a company.
Purchasing a professional business email will ensure your emails go through business servers, as supplied by your provider. This will give you a level of support not available with a free account. You will be able to control spam content and you will be able to take advantage of more advanced features. Additionally, you will be able to use professional email software such as Microsoft Outlook, allowing your emails to have sign-off signatures and with many more advantages.
If you already own a domain, or you have already got a website up and running, then simply chat with your website designer who can set up your business email.
Find support from an IT expert who can help you set up your professional email address to give your business the right impression.
Blunt advice from Yorkshire Powerhouse
Now you’ve read our article about using a professional email address, have you any more questions?
Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know:
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