Website Strategy

Website Strategy

With more and more businesses struggling, it is essential to have an effective website strategy. Gone are the days when you could just put up some content without an effective design or user experience.

Today’s consumers are more digitally savvy than ever before. They no longer trust websites that do not provide them with what they seek or need on the spot, so you must be able to satisfy these demands quickly and easily.

Let’s look at some top-line elements that make up your website strategy:

Purpose:

The purpose is the most important factor to consider when starting a site. If you want your website’s main function to be selling items online through an e-commerce portal, then this will require much more time and effort than creating a simple brochure-style website.

Design:

Once you’ve established your website’s purpose, you need to look at the design. Website design is an important aspect that needs to be taken seriously. Your website’s content, structure and presentation all contribute in different ways towards ensuring you have an effective site strategy working to your advantage.

Content:

So, you know what you want your website to achieve, and you have created a great design – but now it needs to communicate effectively. Content is still king and by working on your content strategy you will ensure users find exactly what they seek when browsing through pages of information. Think tone of voice, use of language, keywords and more. Don’t forget to think about your Unique Selling Point (USP) and really convey what problems you solve for your customers.

CTA:

A central part of the design is the call-to-action (CTA). This is an important element in designing the user experience. It should be clear and simple, with easy-to-follow signposts that point out what people need to do next or how they can engage more deeply if interested in your products/services. An example of a CTA is to sign up to your newsletter, to ‘buy now’ or to complete your contact form.

Legalities:

Finally, don’t forget the legal stuff. The web has a lot of rules that you need to follow if your site is going live. There’s the privacy policy, cookie notice and legal entity declaration – not mention delivery/returns policies for e-commerce sites. You’ll want these things taken care before launching so make sure they’re done right.

The above points are just some of the top-level elements that go into creating an effective website strategy. By creating a plan, being organised and structured in your approach you will be in the best position to launch a site that attracts, engages and converts your existing and potential customers. Take the time, talk to some experts and fully understand what the website is for and who it is aimed to attract.

The world is full of bedroom website experts … use a real expert in creating and hosting websites to ensure your business benefits from a marketing tool that works rather than a website that fails!

Thoughts on website strategy from Yorkshire Powerhouse

Have you any questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know:

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