SEO Trends Over Lockdown

SEO Trends Over Lockdown

Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital.

Please consider contacting Manpreet for any aspect of digital marketing or digital strategy – just click on the advert links above or below – and please mention Yorkshire Powerhouse if you do make contact.

Covid-19 continues to have a huge impact on the world we live in today. It has changed almost every aspect of our lives – from the way we work and socialise to the way we entertain ourselves and shop. Businesses continue to adapt to new ways of operating; in order to keep moving forward, they have had to show impressive levels of agility and fortitude. Digital marketing has played an integral role in this evolution. So, what have been the SEO trends over lockdown from the last weeks and months that you need to know about?

A Sweeping Shift to Online Retail

The clearest SEO trend has seen consumers shopping online more than ever before to avoid unnecessary trips into stores. According to MarketingWeek, 41% of people have made the switch to shopping online for items they’d normally go in store for. And according to Ofcom’s reportOnline Nation, we are spending record amounts of time on the internet.

The Move to Mobile

Over the past few years, the importance of having a mobile-friendly website has continued to grow, with many websites offering stress-free purchasing at your fingertips. In late 2019, Business Insider predicted that m-commerce will reach 44% of the total USA e-commerce market by 2024.

However, COVID has accelerated this process, with more people accessing the web via their smartphones.

Mobile-friendly websites should no longer be thought of as optional; having a fully functional and streamlined mobile-friendly website is now an essential part of your digital strategy.

Adapt and Prepare

Businesses of all sectors have been affected by the pandemic to varying degrees. Some have been quieter than usual, whilst others have had to close their doors for extended periods. However, savvy businesses with an eye on the future have been investing this extra time in digital – whether that’s refreshing their website or keeping their audience engaged through social media. Those with an eye on the long-term will have spent time revising their digital strategy and researching SEO trends, allowing them to improve their website’s SEO and produce SEO-friendly content.

A Catalyst for Change?

COVID-19 may prove to facilitate the pace of digital transformation, and the new opportunities within. It’s vital not to be left behind.

Keeping aware of the SEO trends over lockdown can help you keep your business on the front line for new business – take time to find an expert partner who can help guide you through this ‘constantly moving’ area.

Business advice from Yorkshire Powerhouse

Have you any questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know:

Name*
This field is for validation purposes and should be left unchanged.

RELATED ARTICLES

Writing your content for SEO optimisation and authority

Writing your content for SEO optimisation and authority

Quality content offers a whole host of benefits for your online presence which can include improvements in SEO optimisation and authority

Search Engine Pay-Per-Click Marketing

Search Engine Pay-Per-Click Marketing

Pay-Per-Click Marketing is a way of serving adverts to potential customers.These adverts can meet or create customer demand for a product or service.

Bobble Digital - PPC Expertise
Bobble Digital - Let's Chat?

The GREAT Yorkshire Suppliers Directory:

Here are some more of our GREAT suppliers who can help your business with a range of 'marketing' services:

Do you need some FREE planning tools to help your business?

Take a look at our download files by clicking this link ...

Would you like to receive more FREE business information?

Recieve our FREE email newsletter...
...just enter your email address here:

You have Successfully Subscribed!