I hate having my photo taken, I’m not photogenic

These two phrases are the most common things that a professional photographer hears from people, not just those running businesses but in fact nearly everyone.

The secret to enjoying having your photo taken is to trust the photographer, relax, be confident and most importantly have fun.

Most people are not used to having their photo taken and are especially not used to seeing their own photo so they don’t always like what they see. We only see our own “imperfections” and don’t see what is great about us.

What should you do to prepare for your shoot?

Preparation is the key to helping somebody feel relaxed and confident. Knowing what is going to happen during a shoot helps to prepare and know what is going to happen, it’s often the fear of the unknown that makes people nervous. By planning and preparing all the props, colours, locations and other details beforehand it will help the shoot to go smoothly.

What you wear makes an enormous difference to how you look and feel. Depending on your skin tone, different colours will make you look washed out while others will give your face a healthy glow. If you’re not sure what colour suits you, it is a good idea to go to a colour expert who will suggest colours and styles that you will look great in and match your brand.

Alternatively, if you go to a professional brand photographer they will be able to give advice on what to wear and what’s suitable for the locations and style of images needed for the business.

Should you wear makeup? Ladies, it usually looks better with a little makeup giving a more even skin tone, shape to the face and the eyes appearing brighter – don’t go for a full-on evening-out look unless that’s what you usually wear during the day. Remember it has to look like you and for you to be comfortable with how you look. Men, for equality sake, you’re welcome to wear makeup if you want.

Being comfortable and confident in your shoot makes you feel great and in turn, it will make your photos look great.

Don’t settle for average or adequate when it comes to photography, set yourself up for success from the first impression. Find yourself a professional photographer who can work with you to make you ‘look the business’!

Straight talking where it comes to marketing advice – that’s the Yorkshire Powerhouse

Have you any questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know: