Website Strategy

“A website can be very time-intensive, but I’d love to have one where people can contribute to it – like invent islands and make their own flags, and their own laws. I think that’d be kind of fun.” – Eric Idle


No business can be taken seriously without a website and yet, so many fail to deliver what the customer needs – having a website strategy is essential!

It is not so many years ago that a consumer would seek substance behind a website before giving trust  In today’s digital world the consumer sees a website as a sign of credibility and expects / demands to find the content they seek.  They are not willing to spend time searching through a site any more – it is your responsibility to build the trust, deliver the information and make their life easy.  This is a winning website strategy.

It is obviously essential to consider the purpose of the website, is it to sell through an e-commerce portal, it is an information site building trust, is it a lead generation site seeking to claim those valuable consumer details.

The web has rules one needs to respect, a privacy policy, a legal entity detailed, and a returns policy if it’s an e commerce site.  You need to ensure you comply with these rules and benefit from having an effective website strategy working to your advantage.

Thinking about a website strategy for your business?

Download our marketing plan template

business-plan-book

In this section, we discuss the various areas to consider … from domain names to hosting accounts, from DIY template sites to professional design, and from marketing your site to writing the copy for it.

As ever, when thinking for your website strategy you should start by truly understanding your customer and their needs and requirements.  Your website has to appeal to them and pull them to you.  Your message and ‘pitch’ should cover your USP’s and capture their attention rapidly.  And your site should tell your customer what you want them to do (your ‘call to action’) and lead them to take action.

The world is full of bedroom web experts, use a real expert in creating and hosting websites to ensure your business benefits from a marketing tool that works rather than a website that fails!

Thoughts on website strategy from Yorkshire Powerhouse

Guides within this section

Landing Pages

Guide:Website Landing Pages

Writing Content

Guide:Writing Content for Your Website

Marketing Your Website

Guide:Marketing Your Website

What Kind of Website

Guide:What Kind of Website

Professional Website

Guide:DIY or Professional Website?

Hosting

Guide:Hosting Your Website and Emails

Domain Name

Guide:Picking & Buying a Domain Name

E-Commerce

Guide:E-commerce Implications

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