The best formats for storytelling to get your message across

No matter the industry, everyone is in the business of storytelling. Whether you’re a marketer, company director or small business owner, your ability to tell engaging and captivating stories is key to success. So what formats do you find most effective for storytelling?


When it comes to content marketing, it can feel like you’re constantly playing catch-up. Every time you turn around, there’s a new platform or format that you’re being told you need to be on. It’s enough to make your head spin. And when everyone else seems to be doing everything, it can be tempting to try and do the same. But the truth is, that’s not always the best approach. Instead of spreading yourself thin by trying to be everywhere at once, it’s often better to focus on a few key areas and do them well. After all, quality is usually more important than quantity when it comes to content marketing. So instead of trying to tackle every new trend that comes along, take a step back and focus on creating some truly great content. Your audience will thank you for it.


These days, it seems like everyone is a content creator. Whether you’re posting photos to Instagram or tweeting your thoughts on the latest news, there’s no shortage of ways to share your voice with the world. However, one medium that continues to grow in popularity is video. If you’re someone who likes hitting the record button on your smartphone and telling stories, then video is the perfect platform for you. Unlike other forms of content, such as text or images, video is highly flexible and can be shared across a variety of different platforms. Whether you’re uploading to Youtube, Facebook, Twitter, or even LinkedIn, there’s a place for your content. Best of all, once you’ve created a video, it can be repurposed and shared multiple times, ensuring that your audience always has something new to enjoy. So if you’re looking for a creative outlet that will allow you to reach a wide audience, look no further than video.

To Who?

As a business owner, you have many stories to share. But it’s not enough to simply tell these stories – you need to make sure that they are enjoyable and engaging for your audience. Fortunately, there are a number of ways to achieve this. For example, you can choose a format that is well-suited to the people who you want to reach. If your customers are mostly active on social media, then focus your efforts on creating content for those platforms. Alternatively, if your website is the primary way that customers interact with your business, then make sure to craft compelling stories that will capture their attention. By taking the time to ensure that your stories are enjoyable and accessible, you can create lasting engagement with your customers and build a strong connection with your brand.


We all have stories to share, and there are many different ways to get them out there. One option is to choose a platform where they are easily accessible. An A-board outside your shop is a great way to grab people’s attention and let them know what you’re all about. A chalkboard behind the counter in your cafe or restaurant is another great way to engage with your customers and let them know what’s going on. And if you’re ever stuck for something to say at a networking event, simply sharing one of your stories is a great icebreaker. Other options for getting your stories out there include using your company vehicle as a mobile billboard, using your packaging as an opportunity to share your brand story, or sending out a note with each order. There are endless possibilities – it’s just a matter of choosing the right ones and combinations for you.

When it comes to stories, it’s all about resonance. Your audience needs to be able to relate to your story and feel an emotional connection. If you can tap into that, then you’re well on your way to delivering a powerful message. This coffee mug is a perfect example. It’s designed for people who work in the creative industry and who understand the importance of taking risks. By telling a story that resonates with this audience, the mug speaks to their values and helps them to see the importance of taking risks in their own lives. In other words, it’s the perfect tool for delivering an impactful message. So, if you’re looking to connect with your audience on a deeper level, keep resonance in mind. It could be the key to unlocking real connection and engagement.

Copywriting is a skill that demands detachment from your business, awareness of your customer’s needs and a consistent approach across all your marketing materials and platforms – don’t try to ‘DIY’ your marketing or copywriting, engage with a professional copywriter and get the job done right and in a fraction of the time!

Thoughts on outsourcing copywriting from Yorkshire Powerhouse

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