How to Ruin Your Company Image
So you turn up at yourĀ networking meetingĀ and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the offending article:
Yes, itās the āDIY postcard or leafletā. The business owner probably ācopiedā it from a totally acceptable postcard orĀ leaflet of another company and has then set it up in Word on his PC and then printed it on 80gsm white copier paper from his desk top printer.
And guess what? It stands out like a sore thumb in all its nastiness and it marks the business out as a DIYāer! Take heed, donāt be tempted. We all spend spend time and money creatingĀ a brand image for your fellow networkers to buy into. Usually a professional, copper-bottomed business that can be relied on. One that people want to buy things from.
The majority of networkers and businesses have it right. The have got aĀ designer and printerĀ to do something that fits in with the company image they are trying to purvey.
So whatās the motivation to ruin your company image?
At the meeting you talk to the business owner with the cheapskate sales bumf and they seem intelligent enough, they donāt drag their knuckles on the ground or slaver down the front of themselves. They can string two words together. So stop and think. Why would they do such a thing?
- They donāt stand up and say how poor their firm is or how they have failed with a customer, but that is what their home made leaflet shouts from the middle of the table.
- Is it because it is cheaper to use a desk top PC and printer? It canāt be, surely. We have all seen these Blue Peter efforts blathered in 40 pounds worth of ink to make them look so bad. For the same price they could have had 250 postcards designedĀ and printed professionally. It just doesnāt make sense.
- Is it because they are short of time? The art ofĀ managementĀ is delegation. Why waste your time doing a DIY design and print job that someone has spent years learning and has more talent in their little finger than you have in the whole of your body? Run your business and outsource what you canāt do well, you understand that.
If you vaguely fit into any of the bullet pointed statements above, hang your head in shame. Ā£40 quid to ruin your networking reputation, thatās all it takes and on a bad day you can do it for a lot less.
Think smart, think professional design and print. Donāt let your first contact be memorable for all the wrong reasons.
DonātĀ ruin your company image, take Yorkshire Powerhouse advice and get an expert
Have you any questions?
Here at Yorkshire Powerhouse, weāre happy to help as much as possible ā is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert ā please let us know:
RELATED ARTICLES
Printing materials for your business
Ask for help and donāt DIY your printing materials ā your customers expect you to be professional! Use skilled printers to help you stand out from the crowd
Business Stationery and the perfect business card
Getting your business stationery and printed materials noticed needs good design and a quality print supplier – don’t skimp on print or buy cheap!