Marketing Your Website

Marketing Your Website

Liz Barlow, Sevensun AgencyEditors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from Sevensun Agency.

Please consider contacting Liz with any website design and marketing projects you may have in mind – just click on the advert links above or below – and please mention Yorkshire Powerhouse if you do make contact.

Marketing your website can be a daunting task. There are many different methods you could use, such as social media and pay-per-click advertising to name just two of the most common ones out there.

PPC campaigns have been proven time after time for increasing brand awareness while also driving traffic back onto sites with targeted ads that show up both on organic search results pages (SERPs) AND inbound links from other websites.

Other common ways that people market their sites include social media advertising like Facebook ads or Twitter campaigns and content marketing where writers create articles or blogs. 

Choosing the right mix of marketing tactics will depend on your business goals and budget. But no matter what you choose, make sure you are consistent with your marketing efforts and measure your results so you can adjust your strategy as needed.

Let’s look at some of the things you can do, in more detail.

SEO

The goal of SEO is to make your website more visible in search engine results (Google / Bing). On-page optimisations include adding keywords to websites, while off-page strategies may involve building links from other sites that will point back towards yours – all designed with a goal of higher ranking on SERPS (search results pages).

The process sees many different aspects including content creation which includes both words AND pictures; tags/keywords attached at strategic places throughout the website, so they show up when someone searches them.

PPC

You can use pay per click (PPC) advertising to show up in front of potential customers when they are searching for keywords related to the products or services you offer. This works by charging a fee each time someone clicks on your ad. With PPC advertising platforms like Google Adwords, advertisers can choose from an extensive range of keywords and phrases related specifically to their business in order to create targeted advertisements which they then display alongside relevant search results during users’ internet searches – allowing them get seen by potential customers.

Content Marketing

Content marketing is the process of creating and sharing valuable content (like blog posts, eBooks, and infographics) to attract and convert potential customers. In this article, we will look at blogging and newsletters specifically.

Blogging

Blogging is an important way to share your company’s story and build relationships with potential customers by imparting valuable information on a topic of interest. Many topics can be covered in your blog, from how-to guides to fun features about the latest trends in your industry. It’s important that you find a balance between informative posts and engaging articles so readers will come back for more! Sharing regular blog updates connects your audience to your company and builds brand awareness and loyalty over time.

Email Newsletters

Sometimes the best way to stay connected with your customers is by sending them emails. It may seem like a time-consuming task, but it doesn’t have be! With some creativity and patience, you can develop quality content that people want – all while building relationships over time.

Social Media

Social media marketing can be a great way to reach out to potential customers and create a connection with your target audience. There are a number of popular social media channels that you can utilise in your social media marketing campaigns, including Facebook, Instagram, TikTok, LinkedIn and Twitter. Each of these channels has its own unique features and benefits that you can take advantage of to reach your target market. For example, Facebook is great for creating brand awareness, while Instagram is excellent for promoting visual content. TikTok is perfect for creating short, engaging videos, and LinkedIn is ideal for building business connections. No matter what your social media marketing goals are, there is a social media channel that can help you achieve them.

Regardless of which marketing tactics you choose, it’s important to be consistent with your efforts and measure your results so you can adjust your strategy as needed. SEO, PPC, content marketing and social media are all great ways to market your website, but it’s important to choose the right mix of tactics that will work best for your business goals and budget. By being consistent with your marketing efforts and measuring your results, you can ensure you’re using the most effective methods to reach your target audience.

Your site can be marketed with traditional methods also, check out our other content for other marketing tips but seek help and advice from marketing experts if you want your business to take off.

Thoughts on marketing your website from Yorkshire Powerhouse

Have you any questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert – please let us know:

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