How to āgive lifeā to a big lump of stone
I recently took a gruelling, ten-hour drive to the very north of Scotland, near John OāGroats, as part of a project to promote a particular type of stone.
Doesnāt sound very exciting, does it?
Stone, in itself, is much like any other inanimate object, a bit dull. The same can be said for machinery, metal parts, plastic tubes, or cleaning products. How do you get people interested in something dirty that comes from the ground? Or a machine that churns out little bits of metal on a production line?
Itās a challenging business for any company trying to market the mundane and every day.
Whilst some products or processes might not be the most exciting to talk about, the benefit for the end-user can often be considerable.
So how do you best tell the story of āthe ordinaryā?
Static imagery and wonderfully written descriptions of what they do, how they work and the benefits they bring, are useful, of course. But, thereās nothing quite like seeing it all in action.
And thatās the beauty of the moving image.
Film and video can bring your brand to life whatever business youāre in. Whatever youāre selling. However āordinaryā it might seem. If itās important to you and itās your way of doing business then the most powerful communication tool going can be an amazingly effective assistant.
There is no āordinaryā story that film or video canāt tell well.
Thereās nothing better than film when bringing to life the satisfaction of someone showing us how to make a complicated process look easy.
Nothing quite brings clarity like the sound and vision of a robust machine, effortlessly executing a process that would otherwise have taken human hands many hours. Or a āliveā, side-by-side comparison that demonstrates beyond doubt why one product works better than another.
Thereās nothing quite like seeing someone passionately argue why a simple gadget will help save lives or even the planet. Or watching a centuries-old craft of a man splitting stone by hand, that then becomes the very paving that many of us will walk on, as we go about our daily lives.
And no words can explain the amazing interaction inside the otherwise ordinary walls of a pre-fab classroom quite like that of film ā when happy, smiling children are shown by their teacher how to make wonderful sounding music from long tubes of hollowed-out plastic.
Film and video bring stories to life. Making the ordinary, extraordinary.
Unless you are skilled in video production (briefing, storyboarding, shooting, editing, sound, animation, etc) then you shouldnāt think that a DIY smartphone video is acceptable ā it isnāt! Professional businessesĀ will seek out professional video production companies to work with.
Blunt thinking on using video in your marketing mix ā Yorkshire Powerhouse
Have you any questions?
Here at Yorkshire Powerhouse, weāre happy to help as much as possible ā is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert ā please let us know:
RELATED ARTICLES
5 ways to keep costs down when creating a professional video for business
Here are a few tips to help keep video costs down, without compromising the end result to achieve a professional video for business
How video can help you and your business
Unless you are skilled in video production (briefing, storyboarding, shooting, editing, sound, animation, etc) then you shouldn’t think that a DIY smartphone video is acceptable – it isn’t!