Facebook Likes vs Facebook Follows
For this guide, we will be talking about pages rather than personal profiles. Just in case youĀ arenāt sure what these are, the main differences are that a personal profile represents aĀ person on Facebook and can send, receive and accept friend requests, whereas a page willĀ mostly represent a business and can be liked rather than befriended.
A very quick and simple overview of the differences between Facebook likes and follows:
What happens when someone ālikesā your page?
- They are added to a list of people you can use for remarketing
- They are added as a follower of your page by default
What happens when someone follows your page?
- Your posts become eligible to show in the followerās personal newsfeed
- A liker gets the option to change their follow to a āsee firstā follow, prioritising your posts over posts from other pages.
Basically, a āfollowā is better for reaching people with organic posts and a ālikeā is better for reaching people through paid advertising.
Though Facebook likes are required for someone to follow your page, the reverse is not true.
There is an option to unfollow a page after liking it but, more likely, if someone doesnāt likeĀ the posts that they are seeing from your page they will simply unlike your page (which willĀ unfollow it too) as the āfollow mechanicā in Facebook is understood by few.
Those who do understand the mechanic will know that they can also receive more postsĀ from a page they really like by updating their follow to a āsee firstā follow. For obviousĀ reasons, this is the most desirable option for a page.
To get more āsee firstā follows, strangely, the best way is to educate and ask⦠somethingĀ along the lines of āIf you are enjoying our content and want to see it more often you can go toĀ our page and change your like to a see first likeā. Think carefully before you do this though,Ā not all situations are the same and this could work for some and not for others.
As always with Facebook, the best practice is to post relevant, high quality, useful content toĀ give you the best chance at convincing someone to not only like your page, but to not unlikeĀ or unfollow it.
Understanding the nuances and details toĀ make social media work is, in itself, a full time job. Seek out the support and expertise of dedicated experts inĀ this field if you really want social media to work for your business.
Advice on understandingĀ Facebook likes and Follows from Yorkshire Powerhouse
Have you any questions?
Here at Yorkshire Powerhouse, weāre happy to help as much as possible ā is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert ā please let us know:
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