Social Media Strategy – a perpetual journey

Melanie Thompson, Virtual CollegeEditors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on digital marketing, kindly written by a real expert in her field – Melanie Thompson from Virtual College.

Please consider contacting Melanie to discuss digital marketing apprentices – just click on the advert links above or below – and please mention Yorkshire Powerhouse if you do make contact.

A social media strategy is a journey not a destination.

Whether it’s Google, Facebook, LinkedIn, Instagram, Twitter…the one thing that all social media channels have in common is that they are all regularly updating

A great example of this is Google Business, which was not a focus until recently, but is quickly becoming a key channel, and one that is constantly changing.

Social Media Strategy – the ongoing battle

All of the main social media channels are in an ongoing battle to stay ahead of each-other and come up with the latest algorithmic tweak that will bring a new dimension to their service.

This means that even an optimised social media strategy will quickly become out of date.

From experience, six months is a good time to audit and check your main social media channels. It’s a safe bet that there will have been some important changes within this period.

But it’s one thing planning this in; it’s quite another to know what you should be looking for.

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Some SME’s have the luxury of having their digital marketing outsourced to an agency. However, this can be an expensive solution. And don’t assume that this means they too are bang up to date!

Whether this is the case or not, nothing beats having the knowledge yourself, and keeping abreast of what’s changing in your main channels.

If this isn’t feasible because of time constraints, then having someone on-point in your company is simple to do. Have them check each social channel against your social media strategy every six months…it doesn’t take much time, and could be the one thing that gives you an advantage over your competition.

The good news is that these days advice is easy get. There are many intermediaries and gurus who love nothing more than to give free advice. If you don’t believe me, take a minute to Google ‘What’s new on (Inset social channel here)…and see for yourself!  And don’t forget that we love to keep you informed too at the Yorkshire Powerhouse so just subscribe to our email newsletter to keep the information flowing.

Keeping on top of your social media strategy is hard, time-consuming work but it can pay off when you leave your competitors in your dirt!  Consider bringing a full time digital marketing apprentice into your business to give you the skills and time you need.

Ideas for keeping on top of your social media strategy from Yorkshire Powerhouse

Now you’ve read our article on social media strategy – have you any more questions?

Here at Yorkshire Powerhouse, we’re happy to help as much as possible – is there anything else we can do to help you or do you have any further questions – please let us know:

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