DIY or Design Agency

“A poor logo doesn’t mean a business will fail, and a good logo doesn’t mean it will succeed – it just helps. Ultimately a good logo is something that people recognize instantly and relate to.” – Matt Mickiewicz


We’ve already discussed the concept of branding your business in detail.  Remember that your branding should be based on the needs of your target clients and not your personal likes or preferences.

But are you good enough to design your own branding and marketing materials or should you employ a professional design agency.

Try not to over complicate or over think your brand.

One golden rule is never trying to replicate another brand.  Apart from the legal implications, it can confuse potential customers and give the perception that your business lacks its own identity or personality.  You need to create something which is unique and original and reflects a positive image.

Start up costs might be prohibitive but it is always a worthwhile investment to consider engaging a design agency to assist in the creation of your brand as they are able to maintain a professional separation from you.

The combination of your ideas and a professional eye can make the difference between something ordinary and mundane to something distinctive and impactful.  Ultimately this is what will drive those precious sales and the life blood of the business.

Here’s the pro’s and con’s about deciding whether to DIY your branding, try an ‘auction’ approach, or take on the costs of a design agency?

Thinking about marketing your business?

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DIY:  If you are a creative person and can actually form a professional standard of logo then this will obviously keen the costs down.  However, the risk is that ‘you’ think it’s great when a client recognises it for what it is – DIY.  And the time you spend doing DIY marketing is pro-active time you could be spending on your business development and actual sales.  DIY clearly carries risk and even if you are creatively trained, you’ll still be designing for you which is wrong – consider an external service to take yourself out of the loop but if you really insist, seek the opinion of genuinely independent people to cast judgement (not family and friends – they’ll tell you what you want to hear!).

Online ‘auction’ sites:  There are sites such as fiverr, 99 designs and Freelancer.com (amongst others) where you can essentially provide a design brief to a global network of creative designers who can then provide creative support on a freelance basis.  Clearly this carries some risk as the end designer isn’t really designing for your end client and is, instead, appealing to your own views and opinions.  However, you can access some very creative people without it costing the earth and achieve professional results this way.

Professional design agency:  Normally much more local (and in Yorkshire, generally much more affordable than London agencies!).  The main advantage here is that you would normally meet and get to know each other.  The design agency will learn about you and your goals and will probably be more responsive to your needs.  BUT … of course, this higher level of service is more expensive because of the time spent.  Typically, logo design will cost anywhere from £200 – £2000 (often based on your ability to pay!).

Please take our advice … don’t depend on friends or family for this!  We’ve witnessed lots of business where their launches are delayed (or even cancelled) because of the design and marketing side of things being given to friends and family doing a favour!  Create a professional relationship and then you’re the boss.

Having a professional brand will give you an advantage breaking into the market and establishing your credibility from day one – seek recommendations and referrals and keep your professionalism.

Design agency thinking  from Yorkshire Powerhouse
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