Look After Your Staff, Look After the Environment, Look After Your Business
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead
Stop Thinking about Polar Bears!
When someone says ‘Environment’ to you, do you immediately think of sad pictures of emaciated polar bears stranded on receding icebergs? It’s time to stop thinking about these miserable faraway images which are completely detached from our lives. Radical huh? Well, there’s very little we can do about it from here in Yorkshire other than wring our hands in despair. Or so it may seem.
Start Thinking about Running Your Business
It’s time to change the narrative and look at how environmental matters affect us directly. Once we’ve established those facts, it makes much more sense to make time and allocate budget into Sustainability Planning.
A study in the Yorkshire and Humber region on Adaptation to Climate Change explains that business premises will experience increase storm damage and related disruption such as water ingress. This in turn will affect employees, customers, visitors, students and others in terms of safety and performance. The document also refers to transport and infrastructure problems affecting commuting and customer access.
We can all identify with these types of impacts during the recent extreme weather nicknamed the ‘Beast from the East.’ It’s all much closer to home than skinny polar bears.
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With 66% of consumers expressing a willingness to pay extra for products within sustainable brand – rising to 73% in the millennial demographic – businesses would do well to recognise that consumers are also their employees. By addressing these issues, the hopes and desires of the people within the organisation become aligned with the rest of its activities.
Benefits – Values, Cohesion, Communications
In PwC’s latest insight report on Changing Times, Green World, it states that “corporate responsibility isn’t just a nice-to-have but it’s a business imperative” and goes on to say that both the workforce and consumers demand it.
By involving everyone in the business in the Sustainability Programme, a common sense of purpose develops. That leads to a whole raft of benefits, from improved internal communication, increased productivity to extending employee retention and reduced sickness days. All good for business, surely.
When all is said and done, it’s the way we live our lives HERE, that’s affecting the polar bears THERE. That’s why things are in the mess we see around us now. Consequently, if we improve the way we lead our lives, by reducing our environmental impact HERE, it will have a ripple effect around the planet.
So, looking after your staff and looking after the planet are not mutually exclusive. In reality, both are conditions for looking after the future of your business. Today is a good day to get started.
Developing an environmental policy and caring for the environment is proven to be commercially beneficial to a business – so seek out an expert who can support and guide you through the process of gaining accreditation and assisting you to implement a sustainability programme.