Following up on prospects

Following up on prospects

Following up on prospects This is the secret to unlocking it all – the order of events is, to create a marketing plan, make sure it aligns to the business and commercial purpose and do all the other bits we have talked about – with team buy-in you will achieve more...
Making Your First Sale

Making Your First Sale

Making Your First Sale Any marketing will only get you 90% of the way to a sale. You can make someone aware of your product and how good you are through your website, posters, social media, leaflets, etc but at some point, you are going to have to ‘ask for the sale’....
Communicating Your USP

Communicating Your USP

Communicating Your USP There’s a lot of noise out there at the moment, and you would be forgiven for thinking that the only way to market a business anymore is online or through social media. Communicating your USP can be difficult but having a unique selling point...
Defining Your Unique Selling Point

Defining Your Unique Selling Point

Defining Your Unique Selling Point If you went for a cuppa with your business – how would you describe it? What is its character?  How does it present itself? Was it a nice experience?  Would you do it again? Ok, so you may wonder where we are going with this? So,...
Understanding Your Customer Profile

Understanding Your Customer Profile

Understanding Your Customer Profile With the trend toward ‘digital business’, often your customer knows more about you than you do about them! Having a clear customer profile is an essential part of approaching your marketing in a customer-focused way. Consumers have...
Marketing Metrics

Marketing Metrics

Marketing Metrics – The Importance of Measurement Measuring your marketing metrics can be a challenging process but it’s never been more important to measure the performance of your efforts. This then allows you to channel your time and money to promote the methods...
Understanding the Marketing Mix

Understanding the Marketing Mix

Understanding the Marketing Mix We have mentioned the ‘Marketing Mix’ in a number of other articles and guides on this site but, unless you’ve received formal marketing tuition, many business owners don’t know what it is or how it should inform your thinking....

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