Mapping your customer journeys

Mapping your customer journeys

Mapping Customer Journeys You have probably heard or read about the need to create aĀ sales funnel – a series of touchpoints for potential customers to become aware of your business and eventually buy from you. However, if you just create a sales funnel you have only...
Understanding your target market

Understanding your target market

Understanding your target market One of the hardest things for someone to do when starting a new business is to clearly define their target market. We hear ā€œwell, anyone reallyā€ or ā€œSMEsā€. That isn’t defining a target market – there are 2 parts to doing this. 1....
Building Employee Engagement

Building Employee Engagement

The 3 key elements to building employee engagement I work with many businesses who want to be customer focused. Many of them are confused when I recommend starting with their employees – until I explain why. You need to think of your employees as customers and...

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