customer-focused-new-business, Planning
Mapping Customer Journeys You have probably heard or read about the need to create a sales funnel – a series of touchpoints for potential customers to become aware of your business and eventually buy from you. However, if you just create a sales funnel you have only...
customer-focused-new-business, Planning
Customer feedback – why it matters and how to get it Someone once said that no business should have to pay for advice. When asked why they thought that, they replied “Surely business is simple, you just need to understand what your customer wants, how much they are...
customer-focused-new-business, Planning
Understanding your target market One of the hardest things for someone to do when starting a new business is to clearly define their target market. We hear “well, anyone really” or “SMEs”. That isn’t defining a target market – there are 2 parts to doing this. 1....
customer-focused-new-business, Planning
Customer Engagement – why is it important? In the Internet Age Customer Engagement is King Don’t dismiss it as just another buzzword; ‘customer engagement’ is your number one weapon when it comes to selling online. One of the biggest challenges when marketing your...
customer-focused-new-business, Planning
The 3 key elements to building employee engagement I work with many businesses who want to be customer focused. Many of them are confused when I recommend starting with their employees – until I explain why. You need to think of your employees as customers and...
