Mapping your customer journeys

Mapping your customer journeys

Mapping Customer Journeys You have probably heard or read about the need to create a sales funnel – a series of touchpoints for potential customers to become aware of your business and eventually buy from you. However, if you just create a sales funnel you have only...
Building Employee Engagement

Building Employee Engagement

The 3 key elements to building employee engagement I work with many businesses who want to be customer focused. Many of them are confused when I recommend starting with their employees – until I explain why. You need to think of your employees as customers and...

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