Marketing, website-strategy
What are landing pages and how to make them work Websites have followed a general rule of thumb for the last 25 years – make them like a brochure, explain in detail about your business, your products/service, explain why people should choose you and provide visitors...
Marketing, website-strategy
Hosting Your Website and Emails For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing. So it should be obvious that a lot of thought would go into choosing the right hosting provider for...
Marketing, website-strategy
Picking and Buying Your Domain Name Choosing a domain name can be an agonising task. There are myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still! In the recent past it was important...
Marketing, website-strategy
Your Mobile Strategy – Why start-ups will live or die by it Over the last four years, ownership of smartphones in the UK has leapt from 52 per cent to 83 per cent of the population. It’s a trend replicated across the globe and figures rise even further for younger...
Marketing, website-strategy
E-commerce Implications You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right? In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell...
Marketing, website-strategy
What Kind of Website Your business has to have a website, right? It’s become an assumption in the modern world that if you’re in business and you’re serious, you’ll have a website. So, most businesses accept they need a website … but what kind of website? Elsewhere on...
Marketing, website-strategy
DIY or Professional Website? You can’t watch a video on YouTube without seeing other adverts for various suppliers of DIY websites (such as Wix, SquareSpace, 123-Reg, MailChimp and many more) and they make it look so easy. So, is building a website yourself a good...
Marketing, website-strategy
Writing Content for Your Website Great content is the key to a great website. We always recommend getting an experienced copywriter to do this for you because they know how to write well, know what is needed from a website and give a viewpoint from outside of your...
Marketing, website-strategy
Lead Magnet Websites – What should you give away for free on your website? Selling is hard. It takes time. A first-time visitor to your website is unlikely to want to buy your product or service. And if they leave your website, they are unlikely to return. So, what...
Marketing, website-strategy
How to Write a Great Blog If you’re reading this, chances are you’re considering starting a blog. Congratulations! Blogging is a fantastic way to build an audience, share your expertise, and establish yourself as a thought leader in your industry. But...
