Copywriting for engineering

Copywriting for engineering

Copywriting for engineering companies Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field...
Improving your website copy

Improving your website copy

Improving your website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field – Anthony...
Conversion Copywriting

Conversion Copywriting

Conversion copywriting: Is it the missing ingredient in your business? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly...
How to Ruin Your Company Image

How to Ruin Your Company Image

How to Ruin Your Company Image So you turn up at your networking meeting and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
The power of a hand written note

The power of a hand written note

The power of a hand written note Sometimes, it’s the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the ‘old...
Telephone Marketing / Selling

Telephone Marketing / Selling

Telephone Marketing / Selling The thought of getting on the ‘phone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
PR / Public Relations

PR / Public Relations

PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is through printed or digital media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Exhibitions & Events

Exhibitions & Events

Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Networking & Word of Mouth

Networking & Word of Mouth

Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and ‘word-of-mouth’ as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Direct Mail

Direct Mail

Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same of email!). In the modern world, direct mail seems to have been forgotten at the expense...
Radio advertising

Radio advertising

Radio advertising – the original social media Without advertising, a terrible thing happens… NOTHING! If you’ve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about ‘what you say’ X ‘how many times you say it’. Local radio...
Top Networking Tips

Top Networking Tips

Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because it’s genuinely hard to do right! These networking...

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