Copywriting
Which type of copywriter do you need? Here are 7 kinds: 1. The Creative Cracker (Creative Copywriter) Creative copywriters have the magical gift of being able to communicate memorable ideas with memorable, effective phrases. From consumer ad-land, where they’re paid...
Copywriting
The best formats for storytelling to get your message across No matter the industry, everyone is in the business of storytelling. Whether you’re a marketer, company director or small business owner, your ability to tell engaging and captivating stories is key to...
Copywriting
Copywriting for engineering companies As an engineer, you know that precision and attention to detail are essential. The same is true for copywriting. Whether you’re writing website copy, brochures, or email campaigns, your goal is to engage and inspire your...
Copywriting, Marketing, traditional-marketing
Improving your website copy Effective promotion of your business on the web Copy is important to the success of your business. It can drive customers and increase profits through convincing text that promotes actions, meaningfully engaging with audiences on their...
Copywriting, Marketing, traditional-marketing
Pick a channel you can execute well and run with it: Digital Marketing for SMEs When it comes to marketing, the days of getting away with only offline strategies are long gone. A company needs a digital presence in order for their customers and potential clients...
Copywriting, Marketing, traditional-marketing
The Qualities of A Good Copywriter When it comes to marketing, not everyone can write a strong headline or motivate their readers with the content of an article. That’s where copywriting comes in – this type of writing drives growth for businesses....
Copywriting, Marketing, traditional-marketing
Conversion copywriting: Is it the missing ingredient in your business? Welcome to the most important piece of content you will ever read. It’s not hype and you won’t regret spending five minutes learning about the magic this type of writing can bring to your business....
Copywriting, Marketing, traditional-marketing
How professional copywriting powers business growth You can’t put exceptional copywriting into words. Identify your brand’s voice and use it like never before. Your customers will be left speechless if you strongly nail your copy. Crafty word usage actually reduces...
Copywriting, Marketing, traditional-marketing
Creating a voice for website copy If you want to establish a voice for your brand, it’s important that the tone is consistent. The written word governs what we say and how we say things – it’s crucial in all forms of communication from text messages on mobile...
Copywriting, Marketing, traditional-marketing
The research a Freelance Copywriter does Thorough research is a vital part of writing good copy. The research skills, knowledge and experience of a great freelance copywriter help to really improve selling success. When this is coupled with an understanding of your...
exhibitions-events, Marketing
Making the most out of exhibitions and trade shows It is essential to have a good “system” when you are attending exhibitions and trade shows, especially ensuring an efficient follow-ups system. It just takes a little pre-thought and planning as you would...
brochures-leaflets-signage, Marketing
Business Stationery & the Perfect Business Card The printed image should still be an integral part of any company’s marketing strategy, whether that is a leaflet, a booklet or a business card. Over the past few years computers and the Internet have largely negated...
brochures-leaflets-signage, Marketing
Printing Materials for Your Business Print in Marketing How many time has someone in your office said: “Hey, look at this!” when you receive an unusual or nicely printed piece of printed material? Certainly every now and then I would estimate. How many times has...
brochures-leaflets-signage, Marketing
How to Ruin Your Company Image So you turn up at your networking meeting and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
Marketing, traditional-marketing
The power of a hand written note Sometimes, it’s the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the ‘old...
Marketing, traditional-marketing
Telephone Marketing / Selling The thought of getting on the ‘phone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
Copywriting, Marketing, traditional-marketing
The Benefits of Using a (Super) Freelance Copywriter for your Copywriting needs The benefits of using a freelance copywriter are monumental. The value of your business will be increased by the work that they produce. Your customer retention rates will soar, and you’ll...
Marketing, traditional-marketing
PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is through printed or digital media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Marketing, traditional-marketing
Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Marketing, traditional-marketing
Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and ‘word-of-mouth’ as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Marketing, traditional-marketing
Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same of email!). In the modern world, direct mail seems to have been forgotten at the expense...
Marketing, traditional-marketing
Brochures / Leaflets / Signage In the modern world, the internet is changing the way businesses market themselves. However, you should remember that ‘old school’ marketing channels still work, are still often essential and should still be considered – depending on...
Marketing, traditional-marketing
Advertising & Directories Being found when someone’s looking for your product or service is a great achievement … ensuring your adverts and directory listings catch the eye is essential. In the modern world, the internet is changing the way businesses are sought...
advertising-directories, Marketing
Radio advertising – the original social media Without advertising, a terrible thing happens… NOTHING! If you’ve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about ‘what you say’ X ‘how many times you say it’. Local radio...
advertising-directories, Marketing
Why does advertising work? Advertising is a marketing activity that has been with us for a long time. But with modern, digital platforms (including Yorkshire Powerhouse!) now offering an ever-increasing number of places and ways to advertise, and with some traditional...
Marketing, networking-word-of-mouth-events
Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because it’s genuinely hard to do right! These networking...
Marketing, networking-word-of-mouth-events
How to conquer your nerves when pitching your business to a networking group Face to face business networking works, it always has. The more you do it the better you’ll become. Your personal network of business connections will grow, you’ll meet new people and you’ve...
Marketing, networking-word-of-mouth-events
How to make your first Zoom call a success If you’re new to Zoom then you’re probably uncomfortable about the combination of ‘complicated technology’ and the ability to make a mess of things whilst being seen by others! BUT – using Zoom can be an eye-opener to many... 
