When is spam not spam?

When is spam not spam?

When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
SEO Trends Over Lockdown

SEO Trends Over Lockdown

SEO Trends Over Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
SEO techniques to avoid

SEO techniques to avoid

SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Your LinkedIn Profile basics

Your LinkedIn Profile basics

Your LinkedIn Profile basics “Are you proud of your LinkedIn Profile?” There are two fundamental requirements to make your LinkedIn strategy work for you: Optimise your LinkedIn profile Engage on the platform In this article, we run through a few key criteria of some...
How to get noticed on LinkedIn

How to get noticed on LinkedIn

How to get noticed on LinkedIn SME Business Owner: “When it comes to LinkedIn, what is the ONE thing we should start doing right now?” Advice: Engaging with others! It’s as simple as that! By a very large majority, most people do not engage on LinkedIn. Many users act...
How to make LinkedIn work

How to make LinkedIn work

How to make LinkedIn work – even when you’re not sure people are engaging SME Business Owner: “I’m making slow progress on LinkedIn. Not many of my existing connections are active on LinkedIn and many of the people who I’d like to connect with are also clearly not...
How video can help you and your business

How video can help you and your business

How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
Measuring your LinkedIn Success

Measuring your LinkedIn Success

Measuring your LinkedIn Success So, you think you’ve got LinkedIn Licked? You’ve got a decent profile – ☑ You’re on LinkedIn every day – ☑ Can I give you some home truths? The average score I give across all clients I work with, upon commencement, is less than four...
Social Media Marketing

Social Media Marketing

Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
Search Engine Pay-Per-Click Marketing

Search Engine Pay-Per-Click Marketing

Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in...
Search Engine Optimisation / SEO

Search Engine Optimisation / SEO

3 Pillars of Search Engine Optimisation – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field –...
Email Marketing

Email Marketing

Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
Digital Marketing is hard work!

Digital Marketing is hard work!

Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
FREE Tools to improve your own Content

FREE Tools to improve your own Content

FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Pay-Per-Click (PPC) Glossary

Pay-Per-Click (PPC) Glossary

A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
The Future of PPC

The Future of PPC

The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital....
Optimising Google Ads

Optimising Google Ads

Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
What Makes Good Social Media Content?

What Makes Good Social Media Content?

What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Other Social Platforms to consider

Other Social Platforms to consider

Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Social Growth Planning

Social Growth Planning

Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Getting Started with Social Media

Getting Started with Social Media

Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the...

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