email-marketing, Marketing
When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Marketing, search-engine-optimisation
Writing your content for SEO optimisation and authority Quality content offers a whole host of benefits for your online presence. From reinforcing your branding and tone of voice, to educating your audience and adding credibility, there are many reasons why you should...
Marketing, search-engine-optimisation
SEO Trends following the Covid-19 Lockdown Covid-19 continues to have a huge impact on the world we live in today. It has changed almost every aspect of our lives – from the way we work and socialise to the way we entertain ourselves and shop. Businesses continue to...
Marketing, search-engine-optimisation
Making Your Site SEO Mobile Friendly Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. Since July 2018 however, it has also strongly factored into Google’s mobile search rankings as part of...
Marketing, search-engine-optimisation
8 tips to improve your local SEO rankings Search engines operate globally … but it’s normal for customers to want to buy from a local supplier and there are local SEO techniques that can help your search results when there’s a local prospective customer looking...
Marketing, search-engine-optimisation
SEO techniques to avoid From the start of the internet, website owners have wanted to be ‘number 1’ in the listings of a search engine. Guess what search engines want? … to deliver the best search responses to provide value to the users. SEO techniques to avoid So,...
Marketing, search-engine-optimisation
SEO techniques that deliver results It’s important that you understand the three core areas that contribute towards Google reviewing, indexing and listing your site, these are covered in detail below … visible, technical and backlinks … but just remember, if you’re...
Marketing, search-engine-optimisation
How to measure online search volumes using the Google Keyword Tool The modern world ‘assumes’ that everyone turns to Google when they need something but this isn’t necessarily true. There is a wide array of platforms consumers can use from Google, YouTube through to...
linkedin-success, Marketing
Building an incredible LinkedIn Profile Here, we present a step-by-step article on how to write a LinkedIn Profile that will get you noticed, reward you with new connections and will build your credibility. Editors Note: Expert content needs an expert content writer...
linkedin-success, Marketing
Playing the LinkedIn “Long Game” In this article, we explain some ideas on how Playing the LinkedIn “Long Game” can result in massive benefits to your business, nurturing and pulling prospects to you and your business when the time is right for...
linkedin-success, Marketing
How to make LinkedIn work as an amazing lead-generating tool! Many of us are frustrated that we don’t know how to make LinkedIn work and add value to our business. In this article, we explain a simple-to-follow process that drives connections and sales messages...
digital-marketing, Marketing
How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
digital-marketing, Marketing
How to run a really successful online advertising campaign If you’re considering advertising your business on a host website (such as the Yorkshire Powerhouse website) then you need to take every effort to maximise the results you achieve. This article focuses on...
digital-marketing, Marketing
Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
digital-marketing, Marketing
Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) An Introduction to PPC Advertising If you are seeing advertisements appear alongside search results on Google and other search engines, then you are already familiar with pay-per-click marketing (PPC)....
digital-marketing, Marketing
3 Pillars of Search Engine Optimisation – an overview There are 3 key areas of Search Engine Optimisation (SEO) that businesses should focus their efforts on. With the continuous updates and Algorithm changes from Google, these three strands remain constant and are...
digital-marketing, Marketing
Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
digital-marketing, Marketing
Understanding customers & gaining feedback with digital marketing In a previous article, we have stressed the importance of getting to know your customers which, of course, sounds like stating the obvious. But we are constantly amazed at how many companies fail to...
digital-marketing, Marketing
Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
digital-marketing, Marketing
Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
digital-marketing, Marketing
How to get a digital marketing strategy badly wrong Digital Marketing is the new medium in which users communicate and consume content, therefore making it incredibly valuable for businesses wanting to get a message or products across to their consumers. However, to...
digital-marketing, Marketing
FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Marketing, pay-per-click-marketing
A Glossary of Pay-Per-Click (PPC) Buzzwords Utilising a Google (or Bing) pay-per-click (PPC) campaign can help you achieve the goals of your marketing strategy by reaching your ideal customers so use our PPC Glossary to help your understanding of the subject. In...
Marketing, pay-per-click-marketing
What is ‘Quality Score’ on a pay-per-click campaign and why is it important? What is quality score? It is a numeric score measured out of ‘10’ awarded by Google based on the relevance and connection between your keywords, advert text and landing pages. Essentially, it...
Marketing, pay-per-click-marketing
The Future of PPC Pay-Per-Click advertising is becoming increasingly competitive. Advertisers are under constant pressure to spend their budget efficiently and maximise their Return on Investment. But, with new PPC strategies and opportunities emerging all the time,...
Marketing, pay-per-click-marketing
PPC and the Pandemic – finding a ‘New Normal’ As we all know, the COVID-19 pandemic has impacted every corner of the business world, along with advertising budgets and how they are spent. Facebook and Google, the two big names in digital advertising are expected to...
Marketing, pay-per-click-marketing
Top Tips for Optimising Google Ads Target the right shopper at the right time by learning how to optimise Google Ads. PPC management increases a retailer’s chance of making a sale and ensures they are doing it for the smallest amount of money. Here’s a quick overview...
Marketing, pay-per-click-marketing
Google PPC Text Ads and Ad Extensions What are Google PPC Text Ads? Text ads offer an opportunity for retailers to promote goods and services via placements on the Google Network. This network is made up of Google sites, partner websites, and other digital services,...
Marketing, pay-per-click-marketing
Google Shopping Ads: An Introduction What is Google Shopping? Comparison shopping engines give retailers the opportunity to attract new customers, increase sales and compete directly against other online merchants. These engines collect and display product information...
Marketing, pay-per-click-marketing
How to do Keyword Research and Planning for Google Ads Keyword research and planning is the essential foundation to a successful Pay Per Click (PPC) campaign on Google Ads. Effective preparation helps you to maximise your budget and return on investment. This might...
Marketing, using-video
5 ways to keep costs down when creating a professional video for business We are living in challenging times. Which means it’s all the more important to keep a check on business running costs. We also know the importance of staying competitive in business and that...
Marketing, using-video
How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
Marketing, using-video
Video options – which kind of video is right for my business? There are so many ways that video can help promote and grow your business. What’s right for you depends entirely on the business you have. So, here’s a simple guide to your video options 1. If you want to...
Marketing, using-video
How do I create a video to differentiate myself from my competitors? Before even thinking about video, ask yourself a few questions. Start by getting under the skin of your brand. Ask yourself, “What do I do?” “Who do I do it for?” and “What makes me and my business...
Marketing, social-media
Facebook Likes vs Facebook Follows For this guide, we will be talking about pages rather than personal profiles. Just in case you aren’t sure what these are, the main differences are that a personal profile represents a person on Facebook and can send, receive and...
Marketing, social-media
How Do I Make The Most of Social Media Marketing? If you’ve done some research and created a plan, chosen your platform, and started posting some quality, engaging and consistent content, then you’re already on the right track. Like anything, it takes time to start...
Marketing, social-media
What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Marketing, social-media
Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Marketing, social-media
Which Social Media Platform? The Top Three Each social media platform is different, with a different feel and different users, and so whilst many companies are on lots of platforms, it’s a good idea to start by picking the one that suits you and your company most and...
Marketing, social-media
Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Marketing, social-media
Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the... 
