email-marketing, Marketing
When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Marketing, search-engine-optimisation
Writing your content for SEO optimisation and authority Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field...
Marketing, search-engine-optimisation
SEO Trends following the Covid-19 Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet...
Marketing, search-engine-optimisation
Making Your Site SEO Mobile Friendly Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh...
Marketing, search-engine-optimisation
8 tips to improve your local SEO rankings Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet...
Marketing, search-engine-optimisation
SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Marketing, search-engine-optimisation
SEO techniques that deliver results Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh...
Marketing, search-engine-optimisation
How to measure online search volumes using the Google Keyword Tool Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in...
linkedin-success, Marketing
Building an incredible LinkedIn Profile Here, we present a step-by-step article on how to write a LinkedIn Profile that will get you noticed, reward you with new connections and will build your credibility. Editors Note: Expert content needs an expert content writer...
linkedin-success, Marketing
Playing the LinkedIn “Long Game” In this article, we explain some ideas on how Playing the LinkedIn “Long Game” can result in massive benefits to your business, nurturing and pulling prospects to you and your business when the time is right for...
linkedin-success, Marketing
How to make LinkedIn work as an amazing lead-generating tool! Many of us are frustrated that we don’t know how to make LinkedIn work and add value to our business. In this article, we explain a simple-to-follow process that drives connections and sales messages...
digital-marketing, Marketing
How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
digital-marketing, Marketing
How to run a really successful online advertising campaign If you’re considering advertising your business on a host website (such as the Yorkshire Powerhouse website) then you need to take every effort to maximise the results you achieve. This article focuses on...
digital-marketing, Marketing
Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
digital-marketing, Marketing
Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in...
digital-marketing, Marketing
3 Pillars of Search Engine Optimisation – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field –...
digital-marketing, Marketing
Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
digital-marketing, Marketing
Understanding customers & gaining feedback with digital marketing In a previous article, we have stressed the importance of getting to know your customers which, of course, sounds like stating the obvious. But we are constantly amazed at how many companies fail to...
digital-marketing, Marketing
Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
digital-marketing, Marketing
Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
digital-marketing, Marketing
How to get a digital marketing strategy badly wrong Digital Marketing is the new medium in which users communicate and consume content, therefore making it incredibly valuable for businesses wanting to get a message or products across to their consumers. However, to...
digital-marketing, Marketing
FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Marketing, pay-per-click-marketing
A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
Marketing, pay-per-click-marketing
What is ‘Quality Score’ on a pay-per-click campaign and why is it important? What is quality score? It is a numeric score measured out of ‘10’ awarded by Google based on the relevance and connection between your keywords, advert text and landing pages. Essentially, it...
Marketing, pay-per-click-marketing
The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital....
Marketing, pay-per-click-marketing
PPC and the Pandemic – finding a ‘New Normal’ Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
Marketing, pay-per-click-marketing
Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
Google PPC Text Ads and Ad Extensions Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
How to do Keyword Research and Planning for Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field –...
Marketing, using-video
5 ways to keep costs down when creating a professional video for business We are living in challenging times. Which means it’s all the more important to keep a check on business running costs. We also know the importance of staying competitive in business and that...
Marketing, using-video
How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
Marketing, using-video
Video options – which kind of video is right for my business? There are so many ways that video can help promote and grow your business. What’s right for you depends entirely on the business you have. So, here’s a simple guide to your video options 1. If you want to...
Marketing, using-video
How do I create a video to differentiate myself from my competitors? Before even thinking about video, ask yourself a few questions. Start by getting under the skin of your brand. Ask yourself, “What do I do?” “Who do I do it for?” and “What makes me and my business...
Marketing, social-media
Facebook Likes vs Facebook Follows For this guide, we will be talking about pages rather than personal profiles. Just in case you aren’t sure what these are, the main differences are that a personal profile represents a person on Facebook and can send, receive and...
Marketing, social-media
How Do I Make The Most of Social Media Marketing? If you’ve done some research and created a plan, chosen your platform, and started posting some quality, engaging and consistent content, then you’re already on the right track. Like anything, it takes time to start...
Marketing, social-media
What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Marketing, social-media
Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Marketing, social-media
Which Social Media Platform? The Top Three Each social media platform is different, with a different feel and different users, and so whilst many companies are on lots of platforms, it’s a good idea to start by picking the one that suits you and your company most and...
Marketing, social-media
Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Marketing, social-media
Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the... 
