Copywriting
Copywriting for engineering companies Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field...
Copywriting, Marketing, traditional-marketing
Improving your website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field – Anthony...
Copywriting, Marketing, traditional-marketing
Pick a channel you can execute well and run with it: Digital Marketing for SMEs Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer,...
Copywriting, Marketing, traditional-marketing
The Qualities of A Good Copywriter Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field –...
Copywriting, Marketing, traditional-marketing
Conversion copywriting: Is it the missing ingredient in your business? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly...
Copywriting, Marketing, traditional-marketing
How professional copywriting powers business growth Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert...
Copywriting, Marketing, traditional-marketing
Creating a voice for website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field –...
Copywriting, Marketing, traditional-marketing
The research a Freelance Copywriter does Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his...
communicating-your-message, Marketing
Website Strategy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from Sevensun...
communicating-your-message, Marketing
Traditional Marketing In the rush to ‘go digital’ in today’s world, some areas of traditional marketing have been left behind, but then so have some markets and customers. Sometimes, the ‘old ways’ are still the best for communicating and gaining attention. Younger...
communicating-your-message, Marketing
Digital Marketing There are many forms a business can communicate its message … BUT, with the average person being subject to over 1,000 different messages how do you cut through all the noise. That’s where digital marketing plays a pivotal role for all businesses....
exhibitions-events, Marketing
Making the most out of exhibitions and trade shows It is essential to have a good “system” when you are attending exhibitions and trade shows, especially ensuring an efficient follow-ups system. It just takes a little pre-thought and planning as you would...
brochures-leaflets-signage, Marketing
Business Stationery & the Perfect Business Card The printed image should still be an integral part of any company’s marketing strategy, whether that is a leaflet, a booklet or a business card. Over the past few years computers and the Internet have largely negated...
brochures-leaflets-signage, Marketing
Printing Materials for Your Business Print in Marketing How many time has someone in your office said: “Hey, look at this!” when you receive an unusual or nicely printed piece of printed material? Certainly every now and then I would estimate. How many times has...
brochures-leaflets-signage, Marketing
How to Ruin Your Company Image So you turn up at your networking meeting and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
email-marketing, Marketing
When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Marketing, website-strategy
What are landing pages and how to make them work Websites have followed a general rule of thumb for the last 25 years – make them like a brochure, explain in detail about your business, your products/service, explain why people should choose you and provide visitors...
Marketing, website-strategy
Hosting Your Website and Emails For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing. So it should be obvious that a lot of thought would go into choosing the right hosting provider for...
Marketing, website-strategy
Picking and Buying Your Domain Name Choosing a domain name can be an agonising task. There are myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still! In the recent past it was important...
Marketing, website-strategy
Your Mobile Strategy – Why start-ups will live or die by it Over the last four years, ownership of smartphones in the UK has leapt from 52 per cent to 83 per cent of the population. It’s a trend replicated across the globe and figures rise even further for younger...
Marketing, website-strategy
E-commerce Implications You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right? In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell...
Marketing, website-strategy
What Kind of Website Your business has to have a website, right? It’s become an assumption in the modern world that if you’re in business and you’re serious, you’ll have a website. So, most businesses accept they need a website … but what kind of website? Elsewhere on...
Marketing, website-strategy
DIY or Professional Website? You can’t watch a video on YouTube without seeing other adverts for various suppliers of DIY websites (such as Wix, SquareSpace, 123-Reg, MailChimp and many more) and they make it look so easy. So, is building a website yourself a good...
Marketing, website-strategy
Writing Content for Your Website Great content is the key to a great website. We always recommend getting an experienced copywriter to do this for you because they know how to write well, know what is needed from a website and give a viewpoint from outside of your...
Marketing, website-strategy
Lead Magnet Websites – What should you give away for free on your website? Selling is hard. It takes time. A first time visitor to your website is unlikely to want to buy your product or service. And if they leave your website, they are unlikely to return. So, what...
Marketing, website-strategy
How to Write a Great Blog Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
communicating-your-message, Marketing
Marketing Your Website Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
Marketing, search-engine-optimisation
Writing your content for SEO optimisation and authority Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field...
Marketing, search-engine-optimisation
SEO Trends Over Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Marketing, search-engine-optimisation
Making Your Site SEO Mobile Friendly Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh...
Marketing, search-engine-optimisation
8 tips to improve your local SEO rankings Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet...
Marketing, search-engine-optimisation
SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Marketing, search-engine-optimisation
SEO techniques that deliver results Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh...
Marketing, search-engine-optimisation
How to measure online search volumes using the Google Keyword Tool Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in...
linkedin-success, Marketing
Your LinkedIn Profile basics “Are you proud of your LinkedIn Profile?” There are two fundamental requirements to make your LinkedIn strategy work for you: Optimise your LinkedIn profile Engage on the platform In this article, we run through a few key criteria of some...
linkedin-success, Marketing
How to get noticed on LinkedIn SME Business Owner: “When it comes to LinkedIn, what is the ONE thing we should start doing right now?” Advice: Engaging with others! It’s as simple as that! By a very large majority, most people do not engage on LinkedIn. Many users act...
linkedin-success, Marketing
How to make LinkedIn work – even when you’re not sure people are engaging SME Business Owner: “I’m making slow progress on LinkedIn. Not many of my existing connections are active on LinkedIn and many of the people who I’d like to connect with are also clearly not...
digital-marketing, Marketing
How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
digital-marketing, Marketing
Measuring your LinkedIn Success So, you think you’ve got LinkedIn Licked? You’ve got a decent profile – ☑ You’re on LinkedIn every day – ☑ Can I give you some home truths? The average score I give across all clients I work with, upon commencement, is less than four...
digital-marketing, Marketing
How to run a really successful online advertising campaign If you’re considering advertising your business on a host website (such as the Yorkshire Powerhouse website) then you need to take every effort to maximise the results you achieve. This article focuses on...
digital-marketing, Marketing
Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
digital-marketing, Marketing
Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in...
digital-marketing, Marketing
3 Pillars of Search Engine Optimisation – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field –...
digital-marketing, Marketing
Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
digital-marketing, Marketing
Understanding customers & gaining feedback with digital marketing In a previous article, we have stressed the importance of getting to know your customers which, of course, sounds like stating the obvious. But we are constantly amazed at how many companies fail to...
digital-marketing, Marketing
Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
digital-marketing, Marketing
Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
digital-marketing, Marketing
How to get a digital marketing strategy badly wrong Digital Marketing is the new medium in which users communicate and consume content, therefore making it incredibly valuable for businesses wanting to get a message or products across to their consumers. However, to...
digital-marketing, Marketing
FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Marketing, pay-per-click-marketing
A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
Marketing, pay-per-click-marketing
What is ‘Quality Score’ on a pay-per-click campaign and why is it important? What is quality score? It is a numeric score measured out of ‘10’ awarded by Google based on the relevance and connection between your keywords, advert text and landing pages. Essentially, it...
Marketing, pay-per-click-marketing
The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital....
Marketing, pay-per-click-marketing
PPC and the Pandemic – finding a ‘New Normal’ Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
Marketing, pay-per-click-marketing
Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
Google PPC Text Ads and Ad Extensions Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Marketing, pay-per-click-marketing
How to do Keyword Research and Planning for Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field –...
Marketing, using-video
5 ways to keep costs down when creating a professional video for business We are living in challenging times. Which means it’s all the more important to keep a check on business running costs. We also know the importance of staying competitive in business and that...
Marketing, using-video
How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
Marketing, using-video
Video options – which kind of video is right for my business? There are so many ways that video can help promote and grow your business. What’s right for you depends entirely on the business you have. So, here’s a simple guide to your video options 1. If you want to...
Marketing, using-video
How do I create a video to differentiate myself from my competitors? Before even thinking about video, ask yourself a few questions. Start by getting under the skin of your brand. Ask yourself, “What do I do?” “Who do I do it for?” and “What makes me and my business...
Marketing, traditional-marketing
The power of a hand written note Sometimes, it’s the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the ‘old...
Marketing, traditional-marketing
Telephone Marketing / Selling The thought of getting on the ‘phone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
Copywriting, Marketing, traditional-marketing
The Benefits of Using a (Super) Freelance Copywriter for your Copywriting needs Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer,...
Marketing, traditional-marketing
PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is through printed or digital media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Marketing, traditional-marketing
Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Marketing, traditional-marketing
Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and ‘word-of-mouth’ as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Marketing, traditional-marketing
Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same of email!). In the modern world, direct mail seems to have been forgotten at the expense...
Marketing, traditional-marketing
Brochures / Leaflets / Signage In the modern world, the internet is changing the way businesses market themselves. However, you should remember that ‘old school’ marketing channels still work, are still often essential and should still be considered – depending on...
Marketing, traditional-marketing
advertising-directories, Marketing
Radio advertising – the original social media Without advertising, a terrible thing happens… NOTHING! If you’ve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about ‘what you say’ X ‘how many times you say it’. Local radio...
advertising-directories, Marketing
Marketing, social-media
Facebook Likes vs Facebook Follows For this guide, we will be talking about pages rather than personal profiles. Just in case you aren’t sure what these are, the main differences are that a personal profile represents a person on Facebook and can send, receive and...
Marketing, social-media
How Do I Make The Most of Social Media Marketing? If you’ve done some research and created a plan, chosen your platform, and started posting some quality, engaging and consistent content, then you’re already on the right track. Like anything, it takes time to start...
Marketing, social-media
What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Marketing, social-media
Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Marketing, social-media
Which Social Media Platform? The Top Three Each social media platform is different, with a different feel and different users, and so whilst many companies are on lots of platforms, it’s a good idea to start by picking the one that suits you and your company most and...
Marketing, social-media
Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Marketing, social-media
Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the...
Marketing, networking-word-of-mouth-events
Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because it’s genuinely hard to do right! These networking...
Marketing, networking-word-of-mouth-events
How to conquer your nerves when pitching your business to a networking group Face to face business networking works, it always has. The more you do it the better you’ll become. Your personal network of business connections will grow, you’ll meet new people and you’ve...
Marketing, networking-word-of-mouth-events
How to make your first Zoom call a success If you’re new to Zoom then you’re probably uncomfortable about the combination of ‘complicated technology’ and the ability to make a mess of things whilst being seen by others! BUT – using Zoom can be an eye-opener to many... 
