Copywriting for engineering

Copywriting for engineering

Copywriting for engineering companies Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field...
10 things to look for in a fulfilment service provider

10 things to look for in a fulfilment service provider

10 things to look for in a fulfilment service provider Editors Note: Expert content needs expert content writing and Yorkshire Powerhouse is pleased to publish this business advice article on order fulfilment services, kindly written by real experts in their field –...
How Do Fulfilment Centres Work?

How Do Fulfilment Centres Work?

How Do Fulfilment Centres Work? Editors Note: Expert content needs expert content writing and Yorkshire Powerhouse is pleased to publish this business advice article on order fulfilment services, kindly written by real experts in their field – our corporate sponsors,...
What is a Fulfilment Company?

What is a Fulfilment Company?

What is a Fulfilment Company? Editors Note: Expert content needs expert content writing and Yorkshire Powerhouse is pleased to publish this business advice article on order fulfilment services, kindly written by real experts in their field – our corporate sponsors,...
Improving your website copy

Improving your website copy

Improving your website copy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly written by a real expert in his field – Anthony...
Financial Control – Managing Financial Risk

Financial Control – Managing Financial Risk

Managing financial risk: What every growing SME needs to know Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in his field –...
Financial Control – Get paid on time!

Financial Control – Get paid on time!

Financial Control – How to get paid on time – 10 top tips for SMEs Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in...
Business Planning and Meetings Management

Business Planning and Meetings Management

Business Planning and Meetings Management – Lessons from the zoo! Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching and improving communication, kindly...
Conversion Copywriting

Conversion Copywriting

Conversion copywriting: Is it the missing ingredient in your business? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on copywriting and appointing a good freelancer, kindly...
Communication and GYMA

Communication and GYMA

Communication and GYMA (Getting Your Message Across!) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching and improving communication, kindly written by a real...
Relevant Life Insurance

Relevant Life Insurance

Relevant Life Insurance – Why pay for life cover yourself when your business can? One of the valuable benefits that many employees enjoy is a death in service benefit. A comprehensive employment benefits package may also include earnings replacement and pension...
Profit vs Cash Flow

Profit vs Cash Flow

Profit vs Cash Flow – Why you should care and how to improve both! Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on SME Accountancy and Management Accounts, kindly written by a...
Protecting Your IP

Protecting Your IP

What you Need to Know About Protecting your IP Intellectual property (IP) is often overlooked as to its value, scope and importance within business … particularly with small businesses. There is a lot of specific and complex legislation around protecting your IP and...
The Importance of Office Cleaning

The Importance of Office Cleaning

The Importance of Office Cleaning Not only does a freshly cleaned office create a healthy working environment for your staff, it tells your visitors a lot about your organisation. Providing and maintaining a clean and tidy office environment serves as a constant...
Management Training – filling the skills gap

Management Training – filling the skills gap

Developing the Management Training & Skills needed to improve our national productivity Throughout the 20th century, national productivity, measured by output per hour worked, rose consistently. From this we were able to pay ourselves higher wages and generally...
Oh No! My sales funnel is leaking!!!

Oh No! My sales funnel is leaking!!!

Oh No! My sales funnel is leaking!!! Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching, kindly written by a real expert in his field – Ron Maycock from Business...
Blue Pill or Red Pill – It’s your choice!

Blue Pill or Red Pill – It’s your choice!

Blue Pill or Red Pill – It’s your choice! Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching, kindly written by a real expert in his field – Ron Maycock from...
Getting Business Support

Getting Business Support

Getting Business Support The quality of ‘business support’ provided to SME’s ranges from ‘appallingly bad’ to ‘truly excellent’, and from completely free to very, very expensive. There is not even necessarily a connection between the cost and the quality of business...
How to find a virtual assistant

How to find a virtual assistant

How to find a virtual assistant who can help you run your business Virtual assistants are pretty commonplace these days with plenty to choose from but how to find the right one for you? Every business is different, with different things that can be outsourced....
Website Strategy

Website Strategy

Website Strategy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from Sevensun...
Traditional Marketing

Traditional Marketing

Traditional Marketing In the rush to ‘go digital’ in today’s world, some areas of traditional marketing have been left behind, but then so have some markets and customers. Sometimes, the ‘old ways’ are still the best for communicating and gaining attention. Younger...
Digital Marketing

Digital Marketing

Digital Marketing There are many forms a business can communicate its message … BUT, with the average person being subject to over 1,000 different messages how do you cut through all the noise. That’s where digital marketing plays a pivotal role for all businesses....
Marketing

Marketing

Marketing – an introduction Quick Links: There are literally hundreds of business advice articles within the Yorkshire Powerhouse website for marketing related content – for some of the main sections please simply click on: Branding your business Selling and selling...
Sales Closing Techniques

Sales Closing Techniques

Sales Closing Techniques Sales closing techniques are used (normally) at the end of a sales conversation or following a sales process. At this point in the discussion, there’s really no point being timid or being frightened of using a closing technique as you’ve...
Using Questioning Techniques

Using Questioning Techniques

Selling Skills: Using questioning techniques to ask great questions – and listen! What kind of salesperson are you? Are you the order taker waiting for someone to ask if they can buy something, the product pusher who talks about nothing more than the product, the...
Creating & Building Rapport

Creating & Building Rapport

Creating & Building Rapport… The Fundamental Element of Sales Success Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by...
Old fashioned selling techniques

Old fashioned selling techniques

Stand out from the crowd with “old fashioned” selling techniques There seems to have been a surge in digital marketing workshops this last few years, teaching us how to ‘use’ social media to grow our business. Digital marketing is important – but it’s just one...
How to Ruin Your Company Image

How to Ruin Your Company Image

How to Ruin Your Company Image So you turn up at your networking meeting and head for the members information table. And there it is! Along with all those professionally produced leaflets, business cards, tiny roller banners and professional displays sits the...
When is spam not spam?

When is spam not spam?

When is spam not spam? Clearly we’re not talking tinned meat here! Spam emails are a pain in the neck – they fill up inboxes, waste time, overrun servers and irritate the recipients. No one wants to receive spam emails and none of us admit to opening them. But what if...
Website Landing Pages

Website Landing Pages

What are landing pages and how to make them work Websites have followed a general rule of thumb for the last 25 years – make them like a brochure, explain in detail about your business, your products/service, explain why people should choose you and provide visitors...
Hosting Your Website and Emails

Hosting Your Website and Emails

Hosting Your Website and Emails For almost any business their emails and their website are the lifeblood of their organisation and the cornerstone of their marketing. So it should be obvious that a lot of thought would go into choosing the right hosting provider for...
Picking & Buying a Domain Name

Picking & Buying a Domain Name

Picking and Buying Your Domain Name Choosing a domain name can be an agonising task. There are myriad domain names to pick from ranging from extremely specific to more generic; that is if you can find one that is available still! In the recent past it was important...
E-commerce Website Implications

E-commerce Website Implications

E-commerce Implications You’ve got a product you want to sell and everyone’s doing this online now so it must be easy, right? In fact, most people who are in this position seem to think that in order to sell their product all they need is an e-commerce website to sell...
What Kind of Website

What Kind of Website

What Kind of Website Your business has to have a website, right? It’s become an assumption in the modern world that if you’re in business and you’re serious, you’ll have a website. So, most businesses accept they need a website … but what kind of website? Elsewhere on...
DIY or Professional Website?

DIY or Professional Website?

DIY or Professional Website? You can’t watch a video on YouTube without seeing other adverts for various suppliers of DIY websites (such as Wix, SquareSpace, 123-Reg, MailChimp and many more) and they make it look so easy. So, is building a website yourself a good...
Writing Content for Your Website

Writing Content for Your Website

Writing Content for Your Website Great content is the key to a great website. We always recommend getting an experienced copywriter to do this for you because they know how to write well, know what is needed from a website and give a viewpoint from outside of your...
Blogging

Blogging

How to Write a Great Blog Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
Marketing Your Website

Marketing Your Website

Marketing Your Website Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on website strategy and internet marketing, kindly written by a real expert in her field – Liz Barlow from...
SEO Trends Over Lockdown

SEO Trends Over Lockdown

SEO Trends Over Lockdown Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
SEO techniques to avoid

SEO techniques to avoid

SEO techniques to avoid Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field – Manpreet Singh from Bobble...
Your LinkedIn Profile basics

Your LinkedIn Profile basics

Your LinkedIn Profile basics “Are you proud of your LinkedIn Profile?” There are two fundamental requirements to make your LinkedIn strategy work for you: Optimise your LinkedIn profile Engage on the platform In this article, we run through a few key criteria of some...
How to get noticed on LinkedIn

How to get noticed on LinkedIn

How to get noticed on LinkedIn SME Business Owner: “When it comes to LinkedIn, what is the ONE thing we should start doing right now?” Advice: Engaging with others! It’s as simple as that! By a very large majority, most people do not engage on LinkedIn. Many users act...
How to make LinkedIn work

How to make LinkedIn work

How to make LinkedIn work – even when you’re not sure people are engaging SME Business Owner: “I’m making slow progress on LinkedIn. Not many of my existing connections are active on LinkedIn and many of the people who I’d like to connect with are also clearly not...
How video can help you and your business

How video can help you and your business

How video can help you and your business These days, people are watching more video and film content than ever before. The world has changed massively over the past few years and content marketing is on the rise, with video right out in front. It’s almost certainly...
Measuring your LinkedIn Success

Measuring your LinkedIn Success

Measuring your LinkedIn Success So, you think you’ve got LinkedIn Licked? You’ve got a decent profile – ☑ You’re on LinkedIn every day – ☑ Can I give you some home truths? The average score I give across all clients I work with, upon commencement, is less than four...
Social Media Marketing

Social Media Marketing

Using Social Media to market your business There is one simple fact facing SMEs today – your business needs a social media presence. No matter what sort of business you are, social media has to be an essential tactic of your marketing strategy. It’s a cost-effective,...
Search Engine Pay-Per-Click Marketing

Search Engine Pay-Per-Click Marketing

Pay-Per-Click Marketing Campaigns or Search Engine Marketing (SEM) Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in...
Search Engine Optimisation / SEO

Search Engine Optimisation / SEO

3 Pillars of Search Engine Optimisation – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Search Engine Optimisation, kindly written by a real expert in his field –...
Email Marketing

Email Marketing

Email Marketing We constantly hear this: “I get loads of spam every day, I just delete it without reading it.” When you consider all the ‘spam’ that appears in your inbox every day, it’s easy to think there’s no chance that any email your company sends out will get...
Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle

Digital Strategy – an ongoing battle A digital strategy is an ongoing battle! Whether it’s Facebook, LinkedIn, Instagram, Twitter, email, pay-per-click, SEO … the one thing that all digital channels have in common is that they are all regularly updating with latest...
Digital Marketing is hard work!

Digital Marketing is hard work!

Digital Marketing is hard work! The last few years has seen the ‘Business as usual’ standard raised for an organisation’s digital marketing plan. The game has moved on. The time has gone where a company can assume that its brand and customer loyalty will be enough in...
FREE Tools to improve your own Content

FREE Tools to improve your own Content

FREE Tools to improve your own Content The problem with Content Creation! In the digitally connected world, creating content for your marketing is a never-ending task that hangs over many of us as a perpetual task. The demand for continually posting social updates,...
Pay-Per-Click (PPC) Glossary

Pay-Per-Click (PPC) Glossary

A Glossary of Pay-Per-Click (PPC) Buzzwords Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet...
The Future of PPC

The Future of PPC

The Future of PPC Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from Bobble Digital....
Optimising Google Ads

Optimising Google Ads

Top Tips for Optimising Google Ads Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction

Google Shopping Ads: An Introduction Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Pay-Per-Click Marketing, kindly written by a real expert in his field – Manpreet Singh from...
How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone

How to ‘give life’ to a big lump of stone I recently took a gruelling, ten-hour drive to the very north of Scotland, near John O’Groats, as part of a project to promote a particular type of stone. Doesn’t sound very exciting, does it? Stone, in itself, is much like...
Designing Your Brand

Designing Your Brand

Designing Your Brand … the look and feel of it all When designing your brand, consider the following elements to achieve the right look and feel … 1: Choice of Typefaces (or fonts): There are 2 main types to choose from: Serif (like TIMES NEW ROMAN, quite old...
The power of a hand written note

The power of a hand written note

The power of a hand written note Sometimes, it’s the personal touch that builds confidence, trust and respect. By taking the time and effort to make a short hand written note, you are genuinely displaying a commitment to them that you care and value them. In the ‘old...
Telephone Marketing / Selling

Telephone Marketing / Selling

Telephone Marketing / Selling The thought of getting on the ‘phone and generating leads or making sales is an onerous one to most. However, telephone marketing is generally worth doing and when done well can be very successful. As with all things in business, if you...
PR / Public Relations

PR / Public Relations

PR / Public Relations Public Relations is the way you can communicate to your target audience via media, whether that is through printed or digital media. It is the activity you do to create and maintain goodwill and a positive image of your brand. It is an effective...
Exhibitions & Events

Exhibitions & Events

Exhibitions & Events Exhibiting your business at exhibitions or events is often an excellent route to meeting new prospects and growing your pipeline of enquiries. However, attending a show is often a serious investment in both time and expense so you need to...
Networking & Word of Mouth

Networking & Word of Mouth

Networking & Word of Mouth It is the norm for most businesses to cite client referrals, networking and ‘word-of-mouth’ as an important factor in winning new business. However, it is very rare for a business to have a strategy and framework to influence these...
Direct Mail

Direct Mail

Direct Mail More than 60% of UK adults think that physical mail is serious, valued and a professional means of communication (compared to less than 20% thinking the same of email!). In the modern world, direct mail seems to have been forgotten at the expense...
Product & Service Development

Product & Service Development

Product Development & Service Improvement If you want to start a business it is likely that you have a product or service in mind that you want to sell. You’ve done your market research, you’ve identified your customer and you know how to market it. Things change...
Communicating Your Message

Communicating Your Message

Communicating Your Message This first task is to define your core customer message. This should resonate and ‘speak’ to your customers and should pull them to you. As part of your core business planning, your message should be reflected within your ethos and...
Selling and selling skills

Selling and selling skills

Understanding the process of selling when in business Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Selling Strategy and Sales Training, kindly written by a real expert in her...
Why is it so important to have Professional Photography?

Why is it so important to have Professional Photography?

Why is it so important to have Professional Photography? First impressions count! What do your customers think when they see your website? Do they see a business brand that is proud of their products, driven by quality and trustworthy? What do the photographs in your...
Your Brand

Your Brand

Getting to the Heart of Your Brand In my experience having a ‘brand’ is often confused with having a ‘logo’ – even though there’s a world of difference between the two! Your brand will consist of elements like typefaces, colours, a graphic or an illustration all of...
Radio advertising

Radio advertising

Radio advertising – the original social media Without advertising, a terrible thing happens… NOTHING! If you’ve something to say, say it using the original Social Media; RADIO! Radio Advertising is all about ‘what you say’ X ‘how many times you say it’. Local radio...
What Makes Good Social Media Content?

What Makes Good Social Media Content?

What Makes Good Social Media Content? Social media is by nature a visual medium and most platforms have been created on the basis of sharing images and video. They’re packaged in handy mobile apps that we carry everywhere with us on our mobiles and tablets, and we can...
Other Social Platforms to consider

Other Social Platforms to consider

Which Social Media Platform? The Best of the rest of other Social Platforms The other main platforms to consider are Google+, Instagram, Pinterest, and LinkedIn. Each has its own pros and cons, and advantages and disadvantages which you need to consider. For example,...
Social Growth Planning

Social Growth Planning

Social Growth Planning – a strategy to grow your business If you want growth, you need social Today, innovation isn’t optional, its expected, by customers, employees, shareholders and new markets you are trying to enter. If you want customer engagement, you need...
Getting Started with Social Media

Getting Started with Social Media

Getting Started with Social Media You have to start with an objective – what do you want to get out of it, leads, sales, more traffic. Once you know what you want to get out of social media you can draw up a strategic plan for how you are going to achieve the...
Top Networking Tips

Top Networking Tips

Top Networking tips to help you get the most from networking meetings This article is for both new and experienced networkers alike. We all need an occasional reminder of how to succeed at a networking event because it’s genuinely hard to do right! These networking...
Businesses Requiring Licences

Businesses Requiring Licences

Businesses Requiring Licences Licences and registrations are applicable to many types of business and you need to know what is required to undertake your business activity. A simple example might be the requirement of gaining a food hygiene certificate before you can...
Business Insurance -an overview

Business Insurance -an overview

Business Insurance -an overview Why is business insurance important? Business and commercial insurance is critical for all business to help them manage and control risks of external factors having a financial impact on the organisation. This could be unforeseen risks...
Business Law

Business Law

Business Law Whatever your view on business rules and regulations, they are there and, as such, non compliance is not an option. Although this is not the most exciting part of planning a business, the simple fact is that if there are regulatory or legislative factors...
Registering with HMRC

Registering with HMRC

Registering with HMRC If you register with HMRC as a self-employed person (i.e. sole trader or partnership) you will pay tax on any profits your business makes at the end of your trading year. This is not just on any personal earnings but the bottom line on your year...
Appointing a Good Solicitor

Appointing a Good Solicitor

Appointing a Good Solicitor The timing of choosing a solicitor can be really tricky and not conducive to a well thought through strategy. It’s often because a legal issue has arisen out of the blue, or there is a planned transaction such as a building purchase or...
Planning Permission

Planning Permission

Planning Permission In another article we talked about working from home and the considerations that need to be taken before deciding if it is the right place for your business. If you have decided or are seriously considering working from home it is worth noting...
Telecoms for a new business

Telecoms for a new business

Telecoms for a new business Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Telecoms for SME’s, kindly written by a real expert in his field – Matthew Cranney from Flex...
Business Premises

Business Premises

Business Premises Commitment to take on business premises (bought or rented) is a very big decision for a business but especially a start-up. The considerations required if you decide that business premises are needed are some which should involve thorough research to...
Working From Home

Working From Home

Working From Home Working from home might seem like the dream. No traffic to battle through, no set hours in the office, no structure of when to take your break and for how long. But it isn’t always the dream it is made out to be. It requires serious consideration...
Finding a business coach

Finding a business coach

Coaching for new businesses Why use a coach when you are starting up your own business? Finding a business coach can viewed as finding your critical friend who isn’t there to tell you what to do. A business coach is there to support you achieve the goals you have set...
Planning

Planning

Planning – an introduction to this section Quick Links: There are literally hundreds of business advice articles within the Yorkshire Powerhouse website for planning related content – for some of the main sections please simply click on: Pre-planning your business...
Understanding limiting beliefs

Understanding limiting beliefs

Understanding limiting beliefs Here is a process you can go through to get your entrepreneurial mindset right so you can become the best entrepreneur and the best version of ‘you’ possible. It all starts with your limiting beliefs What is a limiting belief and how do...
What is the entrepreneurial mindset?

What is the entrepreneurial mindset?

What is the entrepreneurial mindset? Entrepreneurs seem to have a specific mindset and approach to their businesses … missing these particular traits can really hinder the person’s progress to true entrepreneurialism. This may be why in Yorkshire 25,000 businesses...
What the heck is NLP?

What the heck is NLP?

What the heck is NLP? Now – there’s a question … and if you were to ask 50 different NLP experts the very same question you would get 50 different answers. NLP is such a big subject with so many amazing applications, backed by science and serious study, that to try to...
Market Analysis / Research

Market Analysis / Research

Market Analysis & Research Having a skill or being knowledgeable or experienced in an area that you feel can be turned into a business is no guarantee of success. No matter which way you look at it, there has to be demand; it’s straight forward – without a...
Seeking Support

Seeking Support

Seeking support for your business idea Small business support When starting a business it is unwise to be totally self-reliant. Sure, the idea, the execution and the rewards will be down to you but there is a vast amount of support available to make the easy decisions...
Are You an Entrepreneur?

Are You an Entrepreneur?

Are You an Entrepreneur? BIG decision!! Before you start planning a business venture you need to consider a number of things. Not least is a critical analysis of your personal attributes, experience, knowledge and skills that will make your business successful....
Business Idea

Business Idea

Developing Your Business Idea Many sources can be the basis for you to generate a good business idea. It’s fair to say that most are influenced by existing skills, your previous experience or the knowledge that you already have … often coming from your existing work...
SWOT / PEST Analysis

SWOT / PEST Analysis

SWOT Analysis / PEST Analysis Completing a SWOT / PEST analysis is a fundamental part of planning a business – remember to download our FREE planning resources which will include layouts for these documents.  Just click on this link for FREE downloads! SWOT...
Compliance Considerations

Compliance Considerations

Compliance Considerations It is so important for an entrepreneur to concentrate on growing and building their business. However, to do this with no distractions, the foundations of good compliance must be in place. Food handling, food retailers or restaurants must...
Home or Premises

Home or Premises

Home or Premises The numbers of people starting business from a bedroom at home are increasing as every year goes by, facilitated by home communication and developed IT products. In Yorkshire, this tradition goes back to the Industrial Revolution where the wool...
Suppliers & Partners

Suppliers & Partners

Suppliers & Partners When planning your business idea, it is worth taking the time to consider who your suppliers and partners will be. This is a little more complicated than just doing a search on Google. When your business margins are tight and you aim to make a...
Competitor Analysis

Competitor Analysis

Competitor Analysis Completing ‘competitor analysis’ is a fundamental part of planning a business – remember to download our FREE planning resources which will include layouts for these documents.  Just click on this link for FREE downloads! It is...
Pricing Your Product or Service

Pricing Your Product or Service

Pricing Your Product or Service Setting your prices at the right level requires an in-depth knowledge of your market and who you are looking to sell to. Your research on potential customers and competitors is key to getting this right. Whether it’s ‘expensive and...
Setting Your Visions and Goals

Setting Your Visions and Goals

Goal Setting There is a well used acronym to help define goals (not just business but it can also be personal or any other walk of life) known as SMART. When you are writing your business plan, you should absolutely define goals and ambitions to help you measure your...
Business Types & Structures

Business Types & Structures

Business Type & Structure You will need to elect a business type or structure for your business and getting this right is essential – making the wrong choice can change how much tax you pay and how you account for your business. Once you have completed your...
Naming Your Business

Naming Your Business

Naming Your Business Thinking of a good business name can be an enjoyable task. It is something you can have fun with but there is a serious consideration to be taken into account. This will be your projected image to the world and one of your primary marketing tools....
The One Page Business Plan Concept

The One Page Business Plan Concept

The One Page Business Plan Concept Condensing your full business plan into a one page plan is a great idea – remember to download our FREE planning resources which will include example layouts for these documents.  Just click on this link for FREE downloads!...
Disruption and Disruptive Business Models

Disruption and Disruptive Business Models

Disruption and Disruptive Business Models Harvard started lecturing on the concept of ‘disruptive innovation’ in 1995 – so this whole subject is not a new thing. In researching this article, I’ve read articles, books, papers and blogs, I’ve watched webinars and...
The Core Principles for a Strong Business

The Core Principles for a Strong Business

The Core Principles for a Strong Business Model Strong businesses are resilient and based on an ethic that protects them from harm. Yorkshire Powerhouse was privately set up to encourage strong and profitable businesses … this is good for everyone as a strong business...
Strategic Business Models

Strategic Business Models

Strategic Business Models One trap many new start businesses fall into is to simply start competing in an existing market in the same way that all the other competitors already do! Sure, they might be cheaper or have a slight difference with their delivery but many...
The Wheel of Life Exercise

The Wheel of Life Exercise

The Wheel of Life Exercise Completing the Wheel of Life exercise is a way to review and balance 8 important areas in life, each of which elude to a ‘successful life’. In the pursuit of goals, it is mentally important to ensure that all areas of life within this wheel...
Be a goal getter not a goal dreamer

Be a goal getter not a goal dreamer

Be a goal getter not a goal dreamer SMART goal setting is a globally renowned way to set goals but that really is just the tip of the iceberg. The true purpose of goal setting is to motivate a person into Goal Direct Activity. That activity repeated in the right...
Selecting Business Values

Selecting Business Values

How your business values can help you succeed When you are setting up your business you want it to reflect what you believe as it grows – and you also want it to stand out from the crowd. Values help with both these which is why they are the foundations of a strong...
9 Key Measures for Data Protection and IT Security

9 Key Measures for Data Protection and IT Security

9 Key Measures for Data Protection and IT Security Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on IT Security and Data Protection, kindly written by a real expert in his field...
Planning your marketing and Writing a Marketing Plan

Planning your marketing and Writing a Marketing Plan

Planning your marketing and writing a marketing plan Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert...
Planning Your Business Finances and Requirements

Planning Your Business Finances and Requirements

Planning Your Business Finances and Requirements Good financial planning is a vital requirement of starting a business and has complex aspects, particularly in the cash flow projections. Tax, VAT, payment terms, debt collection, projections and credit ratings amongst...
A ‘customer focused’ new business

A ‘customer focused’ new business

Why your new business should be customer focused When you are starting a new business, you have a lot to plan and do. You may have a new product or service which you are certain will take the market by storm, and so you focus on how to promote it. Your focus though,...
Writing a Business Plan

Writing a Business Plan

Writing a Business Plan The business plan is a means to an end. It forms a platform for the management or owner which forces them to think through all element of their business. Whilst a good business plan alone can’t guarantee success, we can confidently endorse the...
Pre-Planning Your Business Idea

Pre-Planning Your Business Idea

Pre-Planning Your Business Idea If you’re thinking of setting up a business, you should do enough pre-planning, but not too much! The real key to pre-planning is to do enough to ensure that the idea is sound, be clear on what you are going to do, how you are going to...
BREXIT and your Insurance

BREXIT and your Insurance

BREXIT and your Insurance The UKs exit from the EU and your Insurance As the BREXIT transition period ends, there will be a point where the UK leaves the EU, likely to be the 1st January 2021 depending on what agreements, if any, are made. Whilst we can deal with...
Cyber insurance – an overview

Cyber insurance – an overview

Cyber insurance – an overview Cyber insurance is now becoming something that most businesses are considering as the reliance on digital assets, methods of communication and flexible working practices become the norm for UK SMEs. GDPR and Covid related lockdowns have...
Following up on prospects

Following up on prospects

Following up on prospects Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in her field – Margaret...
Making Your First Sale

Making Your First Sale

Making Your First Sale Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in her field – Margaret...
Communicating Your USP

Communicating Your USP

Communicating Your USP Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in her field – Margaret...
Defining Your Unique Selling Point

Defining Your Unique Selling Point

Defining Your Unique Selling Point Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in her field –...
Marketing Metrics

Marketing Metrics

Marketing Metrics – The Importance of Measurement Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in...
Understanding the Marketing Mix

Understanding the Marketing Mix

Understanding the Marketing Mix Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Marketing Planning and Marketing Strategy, kindly written by a real expert in her field –...
A Guide to GDPR

A Guide to GDPR

A Guide to GDPR GDPR objectives The General Data Protection Regulations give individuals control over personal data. The legislation was introduced to show businesses how to think seriously about personal data, how it is managed, stored and therefore ultimately used....
Sources of Finance

Sources of Finance

Sources of Finance You need to work out how you are going to finance your business and raise the funds to make a start. Unless you have plenty of spare cash (in the experience of Yorkshire Powerhouse this is highly unlikely!) the odds are you will be looking to use a...
Start-up Costs

Start-up Costs

Start-up Costs Keeping start up costs to a minimum is a natural instinct. However, taking this approach can sometimes contradict activity that the business would ideally like to do in order to get the best possible start. The main thing is that you spend money on what...
Personal Survival Budget

Personal Survival Budget

Personal Survival Budget It is always important that you establish what you want from your business in regard to your personal financial reward. As part of your initial planning for your business, you should establish what your Personal Survival Budget figure is. Do...
Understanding Cash Flow

Understanding Cash Flow

Understanding Cash Flow Inside your Business and Out – Part 1: Your Business Every business needs to be effective in managing the money coming in and going out. Effectively managing cash flow forms the life blood of any business and needs to be one of the key priority...
Mapping your customer journeys

Mapping your customer journeys

Mapping Customer Journeys You have probably heard or read about the need to create a sales funnel – a series of touchpoints for potential customers to become aware of your business and eventually buy from you. However, if you just create a sales funnel you have only...
Building Employee Engagement

Building Employee Engagement

The 3 key elements to building employee engagement I work with many businesses who want to be customer focused. Many of them are confused when I recommend starting with their employees – until I explain why. You need to think of your employees as customers and...
Why Your Business Needs Cloud Back-Up

Why Your Business Needs Cloud Back-Up

Why Your Business Needs Cloud Back-Up Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on IT Security and Data Protection, kindly written by a real expert in his field – James...
Laptop Security – How Secure is Your Data?

Laptop Security – How Secure is Your Data?

Laptop Security – How Secure is Your Data? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on IT Security and Data Protection, kindly written by a real expert in his field – James...
Taking card payments

Taking card payments

Taking card payments, negotiating the minefield There is no doubt that the movement from cash to card payments continues to move forward rapidly, it is anyone’s guess when the world will become cashless, but almost all businesses will require the ability to take...
Invoicing

Invoicing

Invoicing First rule is to get the invoice itself right as this document is your route to cash. Invoices – what they must include You must clearly display the word ‘invoice’ on the document. An invoice must include: A unique identification number / invoice number Your...
Bookkeeping Best Practice

Bookkeeping Best Practice

Bookkeeping Best Practice To run a successful enterprise and be compliant to the legal aspects of running a business, you must keep clear and accurate records of all the income and expenditure associated with your activity. In this article, we will talk about...
Finance Articles

Finance Articles

Finance articles – an introduction Quick Links: There are literally hundreds of business advice articles within the Yorkshire Powerhouse website for finance-related content – for some of the main sections please simply click on: Raising finance Why do I need an...
Personal Liabilities

Personal Liabilities

Personal Liabilities and Personal Taxation Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in his field – Donald Inglis of...
Corporation Tax

Corporation Tax

Corporation Tax Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in his field – Donald Inglis of Inglis Chartered Accountants....
VAT – an overview

VAT – an overview

VAT – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in his field – Donald Inglis of Inglis Chartered...
Crowdfunding

Crowdfunding

Crowdfunding: Getting other people to fund your new product development When you are launching a new product or a new company the hardest thing is to find out if people will actually buy it. Your friends will often tell it is a great idea but that is not the same as...
Types of Finance

Types of Finance

Types of Finance The biggest issue most people face when starting a business is knowing how much money is needed to successfully start and sustain the venture and how to raise the funds. How much do you need before starting? How much do you need to launch? How much do...
Insolvency and how to avoid it!

Insolvency and how to avoid it!

How to Avoid Insolvency and Manage Cashflow Success in business and avoiding insolvency is all about managing your business risks. This can be achieved by focusing on 4 key areas Ensure that you have sufficient working capital at all times to maintain the business...
Good Debt Collection Practice

Good Debt Collection Practice

Debt Collection & Recovery – The D Word! There are very many cloud-based accounting packages available these days such as Xero, QuickBooks, and Sage. If used to their full potential, they can cover the full credit control escalation process and chasing cycle, all...
Tax

Tax

Business Tax – an overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on business taxation, kindly written by a real expert in his field – Donald Inglis of Inglis Chartered...
Collecting Payment

Collecting Payment

Collecting Payment It is unfortunately common for really profitable businesses to go bust because they have a poor cash flow model or because they don’t collect the debts due to them. This is not just a case of ‘not collecting payment’ though. A good business...
Bookkeeping

Bookkeeping

Bookkeeping Keeping accurate bookkeeping records is absolutely essential to comply with the law and to keep peace of mind – but knowing your numbers and recording your numbers accurately is a business discipline that strong businesses practice constantly. There are...
Choosing the Right Accountant

Choosing the Right Accountant

Choosing the Right Accountant The vast majority of small businesses use an external accountant. Complying with HMRC and all the legal filing regulations is a complex and ever changing task. It is perfectly legal (and possible) to do it yourself, but very few...
Why do I need an accountant?

Why do I need an accountant?

Why do I need an accountant? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on SME Accountancy, kindly written by a real expert in her field – Victoria Wainwright, Managing...
Raising Finance

Raising Finance

Raising Finance Raising Finance is generally the most difficult task for start-ups and SMEs (“small medium enterprises”) capable of scale-up and significant growth. This is despite the fact that successive governments, the major banks and other lending institutions...
Grants & Funding FAQ’s

Grants & Funding FAQ’s

Grants & Funding FAQ’s If you are interested in seeking grants or financial support for your business then also read our full advice article on grants and funding. To help you with the basics, here are some commonly asked Grants & Funding FAQ’s: I heard grant...
Self Employed Expenses

Self Employed Expenses

A Guide to Self Employed Expenses FACT: Self Employed Expenses can be confusing “Can I claim for the computer I just purchased?” “I travel to my customers – how do I reclaim for fuel? “I took a customer out for lunch – is it tax deductible?” These are just some of the...
Steps to maximise your cashflow

Steps to maximise your cashflow

Steps to maximise your cashflow Working Capital When starting a business it is crucial to secure adequate working capital from sources such as personal funds, grants, loans or possibly outside investors to ensure there is always sufficient cash resource to support the...
Dealing with Creditor Action

Dealing with Creditor Action

Dealing with Creditor Action How company directors can minimise the costs of dealing with creditor claims and ensure the survival of their company when threatened with creditor action. If you are the director or adviser of a company dealing with a large business...
Personal Bankruptcy: The basics

Personal Bankruptcy: The basics

Personal Bankruptcy: The basics Personal Bankruptcy is a formal mechanism within English Law which allows the assets and liabilities of an insolvent individual to be dealt with. A trustee will be appointed to administer the bankruptcy estate and will realise the...
Growing a Business

Growing a Business

Growing a Business – An overview of the challenge ahead Quick Links:  There are literally hundreds of business advice articles within the Yorkshire Powerhouse website that are aimed at a growing business – for the main sections please simply click on: Business growth...
Growth Strategy: Love your Customer

Growth Strategy: Love your Customer

Growth Strategy: Love your Customer When people want to increase sales they tend to focus on the usual promotional techniques of giving away margin.  However, we’d like to open your mind to a new approach and ask you to consider thinking first about your best friends...
Point of Difference

Point of Difference

Graceful growth requires a Point of Difference Statements of the very, very obvious! It is easy to sell products or services when the offer is: 1)      Wanted and needed by the customers.2)      Wanted and needed by the customers at the time of the sale or...
Employment Legislation – A Detailed Overview

Employment Legislation – A Detailed Overview

Employment Legislation – A Detailed Overview Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive...
Management Qualifications An Overview

Management Qualifications An Overview

Management Qualifications – an overview In a previous Yorkshire Powerhouse guide, we outlined the perilous state of management training and development in Britain today and the direct disastrous effect that has had on our national productivity, economic growth and...
Managing Employees

Managing Employees

Managing Employees Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People HR. Please contact...
Training & Developing Staff

Training & Developing Staff

Training & Developing Staff Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People HR....
Employee Handbook

Employee Handbook

Employee Handbook Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People HR. Please contact...
Contract of Employment

Contract of Employment

Contract of Employment Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People HR....
Employee Benefits

Employee Benefits

Employee Benefits Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People HR. Please contact...
Paying Employees

Paying Employees

Paying Employees Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and Paying Employees, kindly written by a real expert in his field – Paul Addy from Positive People HR. Please contact...
Apprenticeships

Apprenticeships

Apprenticeships Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR matters and Apprenticeships, kindly written by a real expert in his field – Paul Addy from Positive People HR....
Employment Law

Employment Law

Employment Law Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on HR and Employment Law, kindly written by a real expert in his field – Paul Addy from Positive People HR. Please contact...
Thinking of recruiting your new team

Thinking of recruiting your new team

Recruiting Your New Team Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on Employment Law and HR compliance, kindly written by a real expert in his field – Paul Addy from Positive People...
Being Productive and not a fool

Being Productive and not a fool

Being Productive and not a fool Did you check out the earlier article on this subject – Time Management: Busy vs Productive? How many of those busy fool traits did you have and made you really think about how you could do things differently? Let me show you the...
Time Management: Busy vs Productive

Time Management: Busy vs Productive

Time Management: Busy vs Productive Time Management seems to be a common problem for many business owners. We all have the same amount of time, so it comes down to how you choose to spend that time. Remember, it is a choice! Another factor with managing your time is...

PREPARING YOUR BUSINESS EXIT PLAN

Preparing your business exit plan As a business owner, whether or not you are thinking about exiting your business, we encourage you to start planning for an exit as early in your business Life Cycle as possible – preferably during the startup phase, but if not then,...
Growing your business value for exit

Growing your business value for exit

Growing your business value for exit Strategic business exit planning In our previous article on business exit planning we encouraged you to begin planning your transition from the business as early as possible in your business lifecycle. Too many business owners wait...
What does a typical exit process look like?

What does a typical exit process look like?

What does a typical exit process look like? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on exiting your business, kindly written by a real expert in his field – Richard Forde...
Remote Worker thinking – The Rise of the Remote Worker

Remote Worker thinking – The Rise of the Remote Worker

The Rise of the Remote Worker As life starts to take on a sense of normality – albeit tentatively – our thoughts turn to getting our businesses back on track. Many employers now find themselves having to choose between bringing employees back into the work environment...
Innovate or Go Bust

Innovate or Go Bust

Innovate or Go Bust! ‘Innovate or Go Bust’ was a phrase coined by the world-renowned economist Joseph Schumpeter when taking about his Theory of Dynamic Economic Growth. Never has this statement been more pertinent than now. The aftermath of the Covid 19 epidemic is...
Imports & Exports

Imports & Exports

Imports & Exports If you are looking to grow a business then the World is your oyster – literally.  The general concept of importing means there is no limit to the products or services you can access and exporting opens up a genuinely global audience. Clearly in...
Time for Management Systems

Time for Management Systems

I haven’t got the time for management systems and ISO certification … or do I? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on being ISO Certified, kindly written by a real...
Employing Your Team? – Your HR essentials

Employing Your Team? – Your HR essentials

Employing Your Team? – Your HR essentials Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this advice article on Employment Law and HR Compliance, kindly written by a real expert in his field – Paul Addy from...
Grow your business without employing people

Grow your business without employing people

Grow your business without employing people When we set up in business we realise that it’s hard on our own – there are lots of tasks that need to be done. That ‘stuff’ is not what we do – it’s our responsibility to do the ‘doing’ in our business – but when it comes...
Design your Business for Growth

Design your Business for Growth

Design your Business for Growth There is not a successful Bridge builder in history that started construction before knowing how wide the river is and how big the bridge will be. The height of every sound building is determined by the depth of the foundations. The...
Common Obstacles to Business Growth

Common Obstacles to Business Growth

Common Obstacles to Business Growth Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on growing a business, kindly written by a real expert in his field – Richard Charlesworth from...
Understanding ISO certification

Understanding ISO certification

ISO certification is just a money making exercise for auditors, right? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on being ISO Certified, kindly written by a real expert in...
The role of a virtual assistant

The role of a virtual assistant

The role of a virtual assistant and how to work together to grow YOUR Business Virtual Assistants are pretty common these days – plenty to choose from – we’ll come to that in another blog; but I want to tackle that question of how a VA can support you in your business...
e-Learning – What is all the Fuss About?

e-Learning – What is all the Fuss About?

e-Learning – What is all the Fuss About? Ultimately, the aim of any business is to bring their products and services to market profitably. That may sound straightforward enough but in order to sustain and maximise profitability, organisations need to develop and grow....
Business Strategy Questions

Business Strategy Questions

8 Business Strategy Questions to Reset, Re-invent or Relaunch the business of your dreams! Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching, kindly written by a...
Numbers in business

Numbers in business

Numbers in business Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Coaching and numbers in business, kindly written by a real expert in his field – Ron Maycock from Business...
What is a Business Coach

What is a Business Coach

What is a Business Coach? Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching, kindly written by a real expert in his field – Ron Maycock from Business Performance...
Planning your Exit Strategy

Planning your Exit Strategy

7 areas to consider focusing on when planning your Exit Strategy Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on exiting your business, kindly written by a real expert in his...
Business Coaching for Improved Performance

Business Coaching for Improved Performance

Business Coaching for Improved Performance Editors Note: Expert content needs an expert content writer and Yorkshire Powerhouse is pleased to publish this business advice article on Business Coaching, kindly written by a real expert in his field – Ron Maycock from...
Selecting a Mentor

Selecting a Mentor

Selecting a Mentor The key attributes of a good mentor are: Experience, been there, done it, self confident. Good facilitators, they don’t teach or push.  They let their client know what there is to learn and help them develop their own skills. They are better...
What Does a Business Mentor Do

What Does a Business Mentor Do

What Does a Business Mentor Do A business mentor targets the personal development of entrepreneurs who are well versed in their fundamental technical skills but need extra assistance in other areas, expertise or knowledge. Typically small business owners and...
Coaching

Coaching

Coaching and Mentoring Quick Links:  There are literally hundreds of business advice articles within the Yorkshire Powerhouse website for coaching and mentoring related content – for some of the main sections please simply click on: What does a mentor do? Selecting a...