It’s easy enough to set up some social profiles, create a blog, send out some emails .. but that’s not strategic digital marketing and likely isn’t getting you the results you hoped for!
- Auditing and rebooting your campaigns and marketing activity to date – to get you better results.
- Get your ideal customers – ‘Buyer Persona’ creation and User Journey planning
- Devising Social Media campaigns
- Getting creative! Running ideation sessions and project workshops
- Reviewing and finessing your Search Engine (SEO) endeavours
- Content planning and wider Inbound Marketing strategy
- Project management and / or web agency selection on your behalf
- Team training
I work with brands big and small, NFPs, arts organisations and marketing agencies as an independent digital marketing consultant and coach (different things). I have been in digital, social and content marketing since 1999.
I teach digital to others:
I’m an Associate Lecturer and tutor in digital marketing and campaign planning at Manchester Met University and for the Chartered Institute of Marketing via Kirklees College.