No B.S. Time Management for Entrepreneurs by Dan Kennedy

Editors Note: This book review has been written by a real expert on coaching and dealing with change – Andrew Miller from Business Enjoyment. Andrew is a supporter of the Yorkshire Powerhouse project and an avid reader (and publisher) of business books!

Please contact Andrew for any aspect of coaching or self-development – click on the advert links above or below – please mention Yorkshire Powerhouse when you make contact.

Yorkshire Powerhouse Score: 8/10

A very direct and valuable look at how to maximise your efficiency and ward off the time vampires when you’re trying to run your own business.

This book combines key mindset shifts along with actionable suggestions which make this book a very practical approach to time management.

Like many of the business authors we have another American Marketer, by way of Dan Kennedy. However, all of his books tend to be very useful and very direct – the way we like it.

FACT: This is one of the best books out there on Time Management.

A lot of others focus on one technique and try to justify an entire book on the back of it. This one, however, covers a range of real-life situations and provides a range of different things that you can test, adapt and incorporate into your daily routines.

Who will gain the most from reading this book?

Anyone can take learnings from the book but it is targeted at business owners, especially those with a team working for them.To quote the author, this book is for the wearer of many hats, the inventive, opportunistic entrepreneur who can’t resist piling more and more responsibility onto their own shoulders, who has many more great ideas than time and resources to take advantage of them, who runs (not walks) through each day.

Core Content

This book was originally written back in 1996 and, even though it’s been updated, a lot of Dan Kennedy’s attitudes and references still clearly live in that time.

Nevertheless, the key messages and ideas are still valid and as long as you can put up with the overt Republican tendencies, the less than familiar American references and the regular signposting to his upsell opportunities, then there is a lot here to take away.

The chapter and sub-chapter titles are more entertaining than informative, with their meaning often only becoming clear once the chapter is read, so the Contents Page is not something you can scan down with a view to finding a topic to focus on. Instead, you do really have to read through it all in order to uncover the bits you need.

The book can be skimmed through quite quickly to pick out the key points, but true value is obtained if you actually (ironically) take the time to go through it and work through the exercises – which are not that many.

Before getting into any scenarios and techniques, the book very cleverly gets us to focus on the importance of saving time, including an exercise to calculate how much our time is actually worth. Getting your head in the right space is critical to optimising our time management and, whilst it is predominantly a financial perspective, works well at getting us focussed.

There are 13 chapters in total and the key learnings are condensed into 9 ‘Time Truths’ at the end by way of recap.

Most chapters have a combination of stories and examples to highlight the point being made along with some actionable suggestions in place that you can implement quite easily. One chapter that is slightly an exception to this is Chapter 6 which runs through 10 Time Management Techniques, all very sensible and practical and even if you only read this chapter, you would get enough to find value in the book.

Here are some of the key things that you can take away from the book:

  • How to manage interruptions from clients and from team members;
  • How to prioritise your to-do list effectively and with the right focus;
  • How to delegate efficiently to others;
  • The good habits needed to manage your time properly;
  • The mindsets you need to have in place and how to develop them;
  • How to find the right people to help you;
  • Techniques you can use to improve focus and efficiency.

There is so much good stuff in here that you can’t implement it all. Some things will resonate with you straight away, others need to be re-visited at a later stage and others just don’t suit who you are, which is fine.

Whatever you take from it, you will find this to be a book that will never be too far away from your workstation and one that you’ll want to revisit time after time.

Could a Yorkshire perspective improve this book?

There’s no doubting that this book comes straight out of the good old US of A. Nevertheless, the style is so direct and many of the suggestion are so contrary to received wisdom you could easily imagine Dan Kennedy wearing a flat cap and sipping a pint of ale whilst spouting his personal views and not caring what anyone else thought.

Review Takeaway:

Time is the most precious asset any entrepreneur possesses. This book will beat you around the head until that sinks in. Book Reviews, Yorkshire Powerhouse

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