The Sticking Point Solution by Jay Abraham
Yorkshire Powerhouse Score 6/10
Another business book by an American author whoās āpainfullyā American in style! If you donāt want to grind the enamel off your teeth, avoid the audio book which is read by theĀ author himself and will reduce the average Yorkshire business owner to a full and murderous rage in seconds ā HOWEVER, thereās no arguing with the overall message.
If you want further evidence of the ego that is Jay Abraham, just visitĀ https://www.abraham.com/Ā and listen to the home page introduction video where Jay is presented as a āMarketing Legendā and āTHE highest paid marketing consultant in the Worldā!!!
Who will gain the most from reading The Sticking Point Solution?
Anyone whoās interested inĀ pulling their business from āaverageā to āexceptionalā with straight forward thinking, blunt speaking and an impressive number of lists to action against.
Core Content
The Sticking Point SolutionĀ was written for businesses strugglingĀ to cope in an economic downturn ā originally published in 2009 following the Global crash and trying to ride on the wave of economic depression! The main premise being that businesses get stuck for 4 main reasons:
- No growth plan or growth strategy in place
- No sales and marketing strategy in place
- Not using the data and metrics they have access to and not using smart targets to measure performance
- Not setting āappropriate goalsā for the business
In other words, businesses get stuck because theyāre not thinking straight and not creating a strongĀ core of planning and strategic thinking. Here at Yorkshire Powerhouse, we agree that these are essential elements for any business, small or large.
In offering a solution, Jay does love presenting you with list after list after action-plan list ā you get the gist? HisĀ nine āsolutionsā to becoming unstuck are based on the solid foundations of;
- Not innovating enough.
- Not selling enough.
- Fear of changing yourĀ message, online presentation, customer journey.
- Lacking a āmigration strategyā to move clients along and upsell to them.
- Fundamentally failing to strategise at all.
- Failing to control costs and an inability to measure āvalueā.
- Continuing to keep doing whatās clearly not working.
- Not being exceptional or different to the āstandard marketā.
- Not using marketing strategically, efficiently or effectively.
- Trying to doĀ it yourself instead of using experts.
Again, itās hard to argue with the above bullet points ā theyāre all valid and strong messages. At the end of each of the nine main chapters, Jay encourages you to take an immediate action step and most of these suggestions are easy to implement but of little value without wider thinking and application.
The end result is a book that genuinely provides clarity to ākick startingā the strategy within a business, it contains credible content but would be difficult to embed in a business without high level support and guidance. However, on the basis that Jay isĀ āTHE highest paid marketing consultant in the Worldā, weād suggest looking to Yorkshire first!!!
Could a Yorkshire perspective improve this book?
Definitely ā weāre not in America and Jayās approach is simply too harsh to completely implement in this region. However, the book is at home in Yorkshire because of itās blunt, straight talking and simple advice ā just keep your stetson out of reach!
Review Takeaway:
The Sticking Point Solution is a worthwhile but challenging read. The overall message is based on building a strong business with a genuine strategy and a killer sales and marketing system ā nothing wrong with that as a concept ⦠but quite hard to actually implement when youāre in the middle of business.Ā Stewart Leahy, Yorkshire Powerhouse
Click this link to viewĀ The Sticking Point SolutionĀ on Amazon ā and then click ābuy nowā!
Have you any questions?
Here at Yorkshire Powerhouse, weāre happy to help as much as possible ā is there anything else we can do to help you, do you have any further questions or can we help introduce you to an expert ā please let us know:
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