The Idea in You by Martin Amor & Alex Pellew

The Idea in You: Yorkshire Powerhouse Score 7/10

An excellent read, invaluable for kick starting a business before you even know what the business is!

Who will gain the most from reading this book?

Individuals who have the ambition to start a business but are not yet sure what to do.

Core Content

Martin Amor and Alex Pellew have written one of the best ‘how to’ guidebooks available on the market at the moment.

THE IDEA IN YOU is easy flowing, fun to read and packed with real examples from other successful entrepreneurs (Run Dem Crew, Mallow & Marsh, Pizza Pilgrims, Decoded and iEat – just to list a few).

The book consists of three main sections: staring with all the things that you need to consider before laying the groundwork, there is a very detailed guide on how to find and land your idea.

The advice then moves to the kick-off stages

  • starting
  • dreaming
  • staying free
  • learning

It is then we move onto the business plan itself and planning the future for your idea:

  • the WHYs
  • self-honesty
  • persistence
  • the economy of favours

Throughout the book theory is nicely mixed with real life examples, which brings it all to life in digestible chunks.

The last section of the book is a collection of resources for the readers which are generally excellent … The Creator’s Black Book, which gives a great head start when finally you are ready for turning an idea into a reality.

Could a Yorkshire perspective improve this book?

No, its direct, fun and simple to act on.

Review Takeaway:

This is a book that will be around for a while and will inspire a lot of creative people to get on with their ideas and just do it! Yorkshire Powerhouse, Book reviews

Click here for a quick link to purchase The Idea in You from Amazon

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