Subscribed by Tien Tzuo

Subscribed: Yorkshire Powerhouse Score 7/10

The author suggests we are at a crossroads, the end of an era, whereby consumers no longer want to own things but are happy to subscribe or share resources. He contends this is driven by a lack of concern for owning material ‘things’ and an increasing concern for the planet and its resources.

He cites numerous examples, from newspapers to cars and discusses how technology and the IoT (Internet of Things) along with blockchain technology is radically changing the world … business models need to keep up he contends.

I love the PADRE business model

• Pipeline
• Acquire
• Deploy
• Run
• Expand

It gives a very clear pathway for the evolution of such a model.

The book is a great introduction to how more companies are switching to a subscription model, and is clearly written and covers several interesting instances, with my favourite probably being Fender’s foray into the market.

That being said, it didn’t spend enough on the drawbacks of such a model, or how one should strive to run a business differently to make it work with said business model.

At one point the book mentions that many companies struggle to do such a switch, but instead of then focusing on who, how, and why, it then moves to an example of someone who has succeeded. If one brings a bit of scepticism to one’s reading, then it still makes for a very good read and overview of the subject.

When you have read the book, go to the website, its full of practical applications of the Subscribed thought process in action.

Who will gain the most from reading Subscribed?

Any business person who wants to change their business model, really thought provoking.

Could a Yorkshire perspective improve this book?

Probably not, it’s clear, straight-talking and very free of jargon.

Review Takeaway:

Change the way you account to change the way you behave! Book Reviews, Yorkshire Powerhouse

Click this link to view Subscribed by Tien Tzuo on Amazon – and then click ‘buy now’!

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