Oversubscribed by Daniel Priestley
Oversubscribed: Yorkshire Powerhouse Score 9/10
Read it, follow it, do it, your business and life will never be the same again.
Who will gain the most from reading this book?
Business leaders who want to create an offering their customers will fight over; basically every business person should read it.
Have you ever queued for a restaurant? Pre–ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six–month waiting list?
There are people who don′t chase clients, clients chase them.
In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and best-selling author Daniel Priestley explains why and, most importantly, how.
This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
The author takes you through how to create an Oversubscribed business in a step by step fashion, using examples and 7 principles. It’s worth writing out the seven principles as you read through the book to provide an aid afterwards and to relate to your own business.
- Demand and supply set the price, but you can make your own market forces.
- Separate yourself from the market, make your own market as a subset of the whole.
- Create imbalance, innovation, relationships, convenience and price.
- Buying environments create buyers, people don’t buy for logic or reason, they buy because the conditions are right.
- It’s OK to be different, if you do what others do, you’ll get what others get.
- Value is created in the ecosystem, it’s the ecosystem of services as a whole that creates the value, not any one product, service, system or person.
- Nothing beats being positively remarkable, if people talk about you in a positive way your marketing budget reduces to zero.
The book then goes on to talk about operating through campaigns not big complex business plans. Essentially this part of the book implores you to do it, and do it now!
Could a Yorkshire perspective improve this book?
Examples and case studies that relate to small businesses or start-ups would be welcome, but it does not take much imagination to make them fit.
There is a key paragraph in the book which could be used in a dozen different places, it discusses the power of an approach where being a strong advocate of a particular philosophy is a route to being Oversubscribed. If you have your own philosophy not everyone will agree with you, but those that do will be in your market, that is the subset of the market you have created. The alternative is blandness, being a commodity and then competing on price.
Have you any questions?
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