24 Assets by Daniel Priestley

24 Assets: Yorkshire Powerhouse Score 3/10

Key Person of Influence, Oversubscribed, Entrepreneur’s Revolution are all brilliant, excellent books from Daniel Priestley, this one is a step too far and smacks of him needing to produce another book, but running out of ideas.

Who will gain the most from reading this book?

A business leader in the initial stages of business development.

Core Content

The core principle of this book is that one should concentrate on building high quality assets in a business, a concept moved on by suggesting that the assets most valuable to the client or customer should be world beating whereas the remainder can simply be very good.

Plaudits for originality are sought by noting that assets today are much more about intangible or digital assets and intellectual property rather than physical assets such as buildings or machines.

Assets are listed … operating systems, brands, websites, data, contact lists, content and examples given of world class assets. There is no doubt that the ideas created are generally actionable and will improve any business.

In an almost completely unrelated way the book goes on to list the five forces at play on the external environment:

  • Ageing baby boomers
  • Disruptive Millennials
  • Technology unemployment
  • Government austerity
  • Systematic collapse of the worlds ecological system

Sorry, but as a review service that reads numerous books this section was so plagiaristic it was laughable, and I am really not sure what it has to do with anything else in the book.

Finally, the author beseeches you to pick a cause to relate to your business, everything from world poverty to clean water, laudable enough but hardly a route to certain business success.

To give balance, the book has almost entirely 5* reviews on Amazon, just increases my scepticism about Amazon reviews! There is also no doubt that the early Daniel Priestley books are so very good that huge disappointment formed a considerable influence on this review.

Could a Yorkshire perspective improve this book?

Yes, absolutely, it could have been written in a tenth of the words.

Review Takeaway:

Revenue per head is a key driver of business valuation. Yorkshire Powerhouse, book reviews

Click here for a quick link to purchase 24 Assets from Amazon

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